Ad Campaigns
South African Tourism & Ethiopian Airlines partner to launch #ExploreMore&MoreForLess campaign
Mumbai: To make South Africa more accessible to Indian travelers, South African Tourism has partnered with Ethiopian Airlines to launch the #ExploreMore&MoreForLess campaign. The campaign offers airfares starting at Rs 37,839 for travel from Mumbai, Delhi, Bengaluru, and Chennai to Cape Town and Johannesburg. The fares are available through Ethiopian Airlines’ website and mobile app from 1 September to 30 September 2024, for travel between 1 October and 31 December 2024. Travelers can also receive an additional 10 per cent discount on the base fare, aligning with the festive seasons of Diwali and Christmas.
When travelling internationally, airfares are often a major deciding factor for families and individuals alike and play a vital role in selecting experiences one can choose to indulge in during their trip. South African Tourism, in its partnership with Ethiopian Airlines’ aims to empower travellers to curate their itinerary more freely and cherish their time away wholeheartedly. An extension to South African Tourism’s wildly popular More&More campaign, #ExploreMore&MoreForLess empowers Indian travellers to embark on as many quests from the 3,000 adventure activities, majestic wildlife and varied culinary experiences available in South Africa.
Expressing his enthusiasm for the campaign launch, South African Tourism regional general manager – Asia, Australasia, and the Middle East, Gcobani Mancotywa said, “It gives me immense pleasure to introduce our #ExploreMore&MoreForLess campaign in collaboration with Ethiopian Airlines to Indian travellers. At South African Tourism, our goal is not only to promote the destination but also to make it more accessible, enabling travellers to experience our country’s warm hospitality and vibrant culture. India is among our top three focus markets, and its contributions to South Africa’s inbound travel market are integral to fulfilling our long-term tourism goals. Moreover, we cherish deep ties with India, owing to our shared history and unwavering camaraderie over the years. This campaign reflects our commitment to delivering value to Indian travellers, and we invite them to explore the different shades of the Rainbow Nation this festive season.”
South African Tourism saw a 43 per cent growth in visitors from India in 2023 compared to the previous year. Building on this momentum, the tourism board aims to attract over 100,000 visitors from India in 2024. Earlier this year, South African Tourism held its 20th Annual India Roadshow, covering five cities in five days and conducting over 12,000 meetings. These initiatives support the tourism board’s goal of welcoming more Indian travelers to South Africa each year while offering a value-for-money proposition.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
