Brands
Sony Yay! partners with India Kids Fashion Week
MUMBAI: Sony Yay!, the newest offering from Sony Pictures Networks India, has partnered with the latest edition of the India Kids Fashion Week as the official kids channel partner.
The channel promises to be the ultimate happiness destination for kids and with its association with IKFW will bring another opportunity to spread smiles and inspiration in their young audiences’ life. As the official kids channel partner, Sony Yay! will air the Mumbai & Delhi shows that are scheduled for 29 and 30 July at Radisson Blu, Dwarka, New Delhi, and 12 and 13 August at the Lalit, Mumbai.
In addition, the toons from the channel’s original offerings – Guru AurBhole will also engage and walk the ramp with the kids at the fashion show.
Since its inception, Sony Yay! has been trying to connect with its target audience (age group 2-14 years) through various initiatives. The channel aims to give the kids a good laugh and huge doses of unadulterated entertainment in an environment that allows them to be themselves without any worry, which is in line with the objective of India Kids Fashion Week as well. The platform seeks to create a significant mark on the international kids fashion industry while providing a platform for nurturing individual identities of young designers with the potential to be future leaders and role models.
IKFW, an initiative of Event Capital (A Laqshya Media Group Company) and Craftworld Events, has made a glorious impact on the nation’s fashion week calendar and aims to be bigger and better, fostering qualitative opportunities for both designers to showcase their creativity and kids to showcase their innate awesomeness in its 5th edition.
Craftworld Events director Manoj Mahla said, “We are glad to partner with Sony Yay!. The channel came as a natural fit for India Kids Fashion Week. Together we aim to make IKFW bigger and better this year.”
Sony Yay! business head Leena Lele Dutta added, “India Kids Fashion Week is the biggest platform for kids fashion industry. We are glad to be associated with them. Our constant endeavour has been to reach out to kids all across the nation and we are always on the lookout for partners who can help us achieve this. Our aim is to be the unlimited happiness destination for kids and together, with India Kids Fashion Week, we want to give the kids an opportunity for them to be themselves.”
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
