Ad Campaigns
Sony Yay! launches interactive campaign ‘Finding Funny’
MUMBAI: Sony Yay! has launched an interactive campaign named Finding Funny Challenge in association with Act II. The campaign is presented by Johnson’s Active Kids Shampoo.
Aimed to harness children’s adventurous & playful spirit, this two-month long campaign will add a fun and amazement quotient by setting children up for a treasure hunt to find ‘Funny’ – a crazy fun character that pops onto the screen to every kid’s surprise. Children will be able to find ‘Funny’ on their home screens between 1-3 pm during their favorite shows Guru Aur Bhole, Sab Jholmaal Hai and win some exciting gadgets.
With this campaign, Sony Yay! aims to set a new benchmark of interactivity and engagement with children in the back-to-school season.
As a part of this campaign, the channel introduces its first ever School Contact Programme across the country. Tapping 800 schools nationally, the programme plans to be the widest reach initiative undertaken by any kids’ channel. The programme will cover 26 cities including Mumbai, Delhi, Hyderabad, Chennai and key cities from Uttar Pradesh, Maharashtra, Madhya Pradesh, Punjab, and Gujarat, to name a few.
The campaign started on 10 July. Sony YAY’s School Contact Program will add huge doses of excitement to the children’s everyday school life by bringing them a host of interactive games, trivia, competitions, and prizes.
Sony Yay business head Leena Lele Dutta said, “We all know that children’s imagination is unbounded and adventurous, exploration and play is what they thrive on. We wanted to encourage this very spirit amongst our little fans and that became the genesis of the Finding Funny campaign. To extend this campaign on- ground, we are also embarking upon the largest ever School Contact Program. We aim to make Sony Yay! the go-to destination of entertainment and engagement for children, and the Finding Funny campaign and School Contact Program are a strong step forward in that direction.”
“We believe happy, playful children show more keenness to learning. By bringing entertainment and engagement to their schools, we want to reach 800 schools. We are excited to begin this interactive journey with the little ones. Through each initiative we take, we aim to strengthen our position as the ultimate destination of happiness for kids.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
