Brands
Sony presenting YAY! time for mothers & kids at Lakme Salons till 21 May
MUMBAI: Sony YAY!, the newest kids’ channel from Sony Pictures Networks India, has been creating a buzz ever since its launch. And now, Sony YAY! is all set to bring YAY! into mothers’ lives as well. In the rigmarole of taking care of each and every need of their kids and family, mothers often forget to pamper themselves. So, this Mother’s Day, Sony YAY!, along with Lakme Salons, is going the extra mile to make the day all about pampering mothers and making them feel special.
Sony YAY! has partnered with Lakme Salons for a special offering of pampering packages for mother-child duos, who will be selected through an on-air contest, throughout the week following Mother’s Day. Commenting on the association, Sony YAY! business head Leena Lele Dutta said, “A mother’s love is so selfless that we do not think there is a need of a particular day to celebrate motherhood, each day should be a celebration. However, this is a small gesture from us to make the occasion extra special for the mothers. And what better way than to encourage our young viewers to take that one little step to make their mothers feel loved and cherished. We are delighted to partner with Lakme and make their salons the YAY! destination for mothers as well as kids.”
Sony YAY! is running a campaign on-air, inviting their young viewers to upload a picture of their ‘YAY! Moment’ with their mothers using #JustKidding. Five best entries and their mothers will be rewarded free pampering vouchers at Lakme Salon. Additionally, other participants will be offered discount coupons. This contest will run till 21 May.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
