Ad Campaigns
Sony Pictures Network to LIVE telecast UFC 202 in India
MUMBAI: After the success of the most anticipated fight of the year, UFC 200, the Sports Cluster of Sony Pictures Network (SPN) will now broadcast the explosive, UFC 202. The highly volatile fight card will see current Featherweight Champion, Conor McGregor take on Nate Diaz in the Welterweight bout. The much awaited event will be telecast LIVE and exclusive, on 21 August, 2016, at 0730 hrs on Sony SIX, Sony SIX HD and SONY ESPN, and the repeat telecast at 1730 Hrs on Sony SIX, Sony SIX HD and SONY ESPN, SONY ESPN HD. UFC 202 will also be available for live streaming on SonyLIV -http://www.sonyliv.com/
Nate Diaz is a dangerous striker, with a ferocious ground game. In UFC 196, Nate submitted Conor McGregor in the second round itself making him one of the most exciting mixed martial arts fighters in the world. On the other hand, Conor McGregor fully believes that that he can avenge the second-round submission loss against Nate Diaz at UFC 202. MMA fans all over the world, waiting to see this rivalry at the Octagon, makes UFC 202 possibly one of the biggest fights of all time.
The UFC 202 fight card also features other high profile fights, where Anthony Johnson takes on Glover Teixeira and Rick Story faces Donald Cerrone amongst a few others.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
