MAM
Sony Marathi and Beeing Social: Crafting digital magic for Marathi entertainment
Mumbai: Beeing Social’s win of the digital mandate for Sony Marathi marks a significant milestone for both the agency and the premium entertainment channel. Sony Marathi, a part of Sony Pictures Networks, has a distinct focus on celebrating Marathi culture and innovation. The channel is known for its curated content by top Marathi directors, writers, and producers.
Beeing Social head of business development Girish Hinduja expressed his enthusiasm for the opportunity to work with Sony Marathi. He said, “We are thrilled to partner with Sony Marathi. This is a unique and exciting challenge for us, as we step into uncharted territory. We see enormous potential to create compelling brand narratives through digital channels for Sony Marathi, and our efforts will be dedicated to revolutionizing the viewer experience and positioning the brand as a dominant force in the Marathi entertainment industry.”
Beeing Social founder Abhishek Mittal shared his thoughts on winning the Social Media Mandate for Sony Marathi. He said, “This collaboration with Sony Marathi presents an exciting opportunity to harness the power of digital media to elevate the channel’s presence and reach. We are committed to working closely with Sony Marathi to craft a digital strategy that aligns with their vision and helps them connect with their audience on a deeper level.”
With Beeing Social’s expertise in digital marketing and brand building, coupled with Sony Marathi’s focus on cultural integration and quality content, this partnership is poised to create a winning formula for the channel’s growth and success in the Marathi entertainment industry.
Digital
Global piracy networks evolve into multibillion-dollar crime syndicates
From bootleg DVDs to drug cartels, the new faces of organised crime are hiding in plain sight
LONDON: Gone are the days of the local “dodgy DVD” man at the car boot sale. According to a landmark investigation by Digital Citizens Alliance and IP House, the world of digital piracy has undergone a chilling transformation into a sophisticated, multibillion-dollar ecosystem of organised crime. Far from being a victimless hobby, illicit streaming is now the “financial architecture” for global syndicates involved in everything from human trafficking and narcotics to funding international terrorism.
The joint report, titled “Organized. Piracy. Crime.”, reveals that modern piracy networks have ditched traditional hierarchies for a decentralized, digital-first model that is harder to track than a ghost in the machine. These groups use a “franchise model,” selling turnkey piracy kits, complete with streaming panels and content libraries, to operators worldwide, allowing the “CEOs” of these syndicates to remain anonymous while smaller cells take the heat.
In November 2024, European authorities dismantled a pay-TV network serving 22 million subscribers that generated a staggering $288 million (£230 million) per month. During raids across 11 countries, police seized not just servers and cryptocurrency, but a small army’s worth of drugs and firearms.
The crossover between digital theft and violent crime is no longer a theory. In Brazil, investigators found that piracy has become a “Plan B” for drug traffickers, providing low-risk, high-reward revenue to buy weapons and expand operations.
Operation fake (Spain): Exposed a syndicate combining content theft with property fraud, drug trafficking, and industrial-scale money laundering, resulting in 30 arrests and $12.7 million in frozen assets.
The “Hells Angels” connection: A Canadian investigation linked a piracy operator to members of the Hells Angels, noting he had previously been sentenced for cocaine smuggling.
Terrorist funding: Groups like Hezbollah and D-Company (led by global terrorist Dawood Ibrahim) have historically used piracy proceeds to fund their activities. Al-Manar, a banned terrorist television network, currently uses illegal IPTV services to bypass U.S. broadcast bans.
Perhaps most disturbing is the link to human exploitation. North East Regional Organised Crime Unit detective sergeant James Woodcock stated that “illegal streaming services… help fund wider organised crime such as human trafficking, child sexual exploitation, drug supply and other sinister crimes”.
In Southeast Asia, an estimated 220,000 people are being held in “polycriminal” compounds in Myanmar and Cambodia, forced to run cyber scams and potentially power the very IPTV panels used by Western viewers.
These syndicates have become masters of financial disguise, moving money faster than a 5G connection. Using shell companies, “hawala” informal payment systems, and cryptocurrency “mixing” services, they convert illegal subscriptions into luxury cars, real estate, and jewelry.
A prime example is the U.S. prosecution of IPTV mogul Bill Omar Carrasquillo (known as “Omi in a Hellcat”), whose Gears TV service generated tens of millions of dollars used to fund a lifestyle of luxury vehicles and commercial property.
Despite these networks meeting every international definition of organised crime set by the United Nations and Interpol, the report argues that authorities are currently “bringing a knife to a digital gunfight”.
The authors are urging governments to adopt stricter “site-blocking” laws, already used in over 50 countries, to cut off overseas criminals from domestic markets. As digital piracy generates an estimated $40 billion globally each year, the message is clear: if it operates like the mafia and launders like the mafia, it’s time to treat it like the mafia.
While the public in countries like Brazil and India (over 60 per cent) clearly see the link between piracy and organised crime, recognition in the UK and US remains lower. It seems the biggest hurdle to stopping these syndicates isn’t just technology, but the realization by consumers that their monthly “bargain” stream might be paying for someone else’s misery.
