MAM
Sony is No. 2 second time in a row
MUMBAI: Even as viewers were watching a bigger drama unfold on news channels with Anna Hazare holding ground at Ramlila Maidaan and the Government in the Parliament, the Hindi general entertainment channels (GECs) didn‘t lose there share of viewership.
Sony Entertainment Television (Set) continued to be the second most-watched GEC, according to TAM data for the week ended 27 August (Hindi speaking markets ,4+, C&S) Though the channel lost 3 GRPs (gross rating points), it still ended the week with 242 GRPs, well above Colors (228 GRPs in the week).
For Set, good news is that KBC is maintaining an average TVR of 4+, while its fiction shows – Bade Acche Lagte Hain (4.11), Crime Petrol, C.I.D. and Saas bina Sasural – are also getting good viewership numbers.
Star Plus, the numero uno channel, closed the week with 299 GRPs (last week 297). Star Plus‘ Saathiya Saath Nibhaana (7 pm show) is leading the shows chart with 5.6 TVR.
Zee TV, which has now slipped to fourth position, remained the only channel which saw a fall in GRPs. The channel lost 14 GRPs from its last week‘s tally and has registered 180 GRPs in the week.
Sab, meanwhile, remained unscathed at 128 GRPs, while Imagine TV closed with 75 GRPs (76 in previous week).
Star One and Sahara One closed the week with 32 and 31 GRPs respectively.
MAM
Ogilvy India elevates Nitesh Pai to vice president – planning
Longtime strategy leader steps up after nearly nine years with the agency
MUMBAI: Ogilvy India has promoted Nitesh Pai to vice president – planning, marking a key leadership elevation within its strategy team.
Pai announced the development via a social media post, expressing gratitude to his mentors and colleagues. “I’m happy to share that I have recently been promoted to Vice President – Planning at Ogilvy India. A big thank you to Ganapathy Balagopalan, Nirav Parekh, Priyanka Rishi and Tirthankar B. for your continued guidance and support along the way,” said Ogilvy India advertising and marketing professional Nitesh Pai.
Pai has been with Ogilvy since July 2017, most recently serving as senior strategy director. Over nearly nine years, he has been closely involved in shaping brand narratives and strategic direction for a diverse set of clients. His elevation reflects both continuity and confidence in internal leadership as the agency sharpens its planning capabilities.
Prior to Ogilvy, Pai worked at Graphene Media Pvt. Ltd. as senior business director, focusing on strategy and business development. He also held roles at MORE Idea and McCann Worldgroup, where he contributed to campaigns for brands such as Chevrolet, Jet Airways, Pears and Reliance Life Insurance. His early career includes a stint at J. Walter Thompson Worldwide, working with clients like Morgan Stanley, Monsanto and Maharashtra Tourism.
On the academic front, Pai holds a Master of Science in marketing management from Nottingham Business School and a diploma in advertising and PR from Welingkar Institute of Management.
With this move, Ogilvy India continues to lean into experienced in-house talent to drive its strategic planning agenda, as agencies compete to deliver sharper, insight-led brand storytelling in an increasingly crowded market.
