MAM
Sony India products to cost less
MUMBAI: With Central Government government announcing a reduction in the custom duty, Sony India has decided to slash its product prices.
The company announced a five to 16 per cent reduction in prices across specific product.
The price reduction in maximum retail price will be in the range of five to 10 per cent for the WEGA flat screen colour televisions, eight to 10 per cent for Sony Hi – Fi systems and eight to 16 per cent for camcorders and digital still cameras.
Says Sony India pvt ltd, CAV division, sales head, Mohit Parasher, “Sony India aim’s to ensure that its products retain their international edge on quality and technology while ensuring that they remain a value for money purchase. Our new pricing strategy will make our WEGA televisions, Digital Imaging products and Hi Fi systems available to a larger consumer base in India. The duty cuts announced by the government earlier this year have also made it easier for the company to pass a larger price benefit to its consumers.”
The new price strategy being implemented, Sony WEGA 21 inch flat CTV will be available at Rs 12, 990, while the Sony Hi Fi systems range will start from Rs 15, 990 onwards, says a company release. As for the camcorders, the retail price will be at Rs 22, 990 and digital still cameras will begin at Rs 14,990.
Set up in India in 1995, Sony Corporation, Japan’s subsidairy, claims that it has always enjoyed tremendous brand equity in India and with the current drop in prices the brand can get closer to a wider range of customers.
The company network currently comprises of 1900 dealers and distributors, 37 Sony World outlets, 42 Sony Exclusives and 12 direct areas (four Metros + Jaipur, Bangalore, Chandigarh, Lucknow, Pune, Hyderabad and Cochin). It has all India service presence with 5 company owned service centres and 97 authorised Service Centres.
Brands
Marico names Ankit Porwal CEO for beauty and digital
Former L’Oréal leader to steer styling portfolio and power data-led growth
MUMBAI: Marico has brought in a seasoned beauty and e-commerce hand to sharpen its digital edge. The company has appointed Ankit Porwal as chief executive officer for beauty and styling in its digital business, tasking him with leading the portfolio while accelerating online and data-driven growth.
In his new role, Porwal will oversee Marico’s beauty and styling brands and drive the company’s push across digital commerce and omnichannel platforms. The mandate is clear: build stronger online visibility, harness data more intelligently, and turn clicks into consistent growth.
He joins from L’Oréal, where he spent more than thirteen years in a series of regional leadership roles across Asia and the Middle East. Most recently, he served as regional director and general manager for e-commerce and marketing transformation for the Sapmena region, where he focused on building large-scale digital, content and data transformation engines.
Before that, Porwal led the consumer products division as general manager for the Malaysia and Singapore cluster and earlier headed e-commerce for the South East Asia, India, Pacific, Middle East and North Africa region. His work spanned building digital infrastructure, expanding online penetration and leading cross-functional teams across sales, marketing, finance and supply chain.
His L’Oréal stint also included regional marketing leadership for Garnier across India and South East Asia, as well as senior marketing roles in Indonesia and India. Prior to L’Oréal, Porwal built his early career at Colgate-Palmolive and Wipro Consumer Care and Lighting, moving through sales and marketing roles across India and Thailand.
With this appointment, Marico is betting on deep beauty expertise and digital fluency to style its next phase of growth. For Porwal, it is a homecoming of sorts, back to the Indian consumer market, this time with a mandate to blend beauty, data and digital into a sharper growth formula.
