MAM
Sony India products to cost less
MUMBAI: With Central Government government announcing a reduction in the custom duty, Sony India has decided to slash its product prices.
The company announced a five to 16 per cent reduction in prices across specific product.
The price reduction in maximum retail price will be in the range of five to 10 per cent for the WEGA flat screen colour televisions, eight to 10 per cent for Sony Hi – Fi systems and eight to 16 per cent for camcorders and digital still cameras.
Says Sony India pvt ltd, CAV division, sales head, Mohit Parasher, “Sony India aim’s to ensure that its products retain their international edge on quality and technology while ensuring that they remain a value for money purchase. Our new pricing strategy will make our WEGA televisions, Digital Imaging products and Hi Fi systems available to a larger consumer base in India. The duty cuts announced by the government earlier this year have also made it easier for the company to pass a larger price benefit to its consumers.”
The new price strategy being implemented, Sony WEGA 21 inch flat CTV will be available at Rs 12, 990, while the Sony Hi Fi systems range will start from Rs 15, 990 onwards, says a company release. As for the camcorders, the retail price will be at Rs 22, 990 and digital still cameras will begin at Rs 14,990.
Set up in India in 1995, Sony Corporation, Japan’s subsidairy, claims that it has always enjoyed tremendous brand equity in India and with the current drop in prices the brand can get closer to a wider range of customers.
The company network currently comprises of 1900 dealers and distributors, 37 Sony World outlets, 42 Sony Exclusives and 12 direct areas (four Metros + Jaipur, Bangalore, Chandigarh, Lucknow, Pune, Hyderabad and Cochin). It has all India service presence with 5 company owned service centres and 97 authorised Service Centres.
MAM
Bombay Dyeing highlights sleep environment on World Sleep Day 2026
#ComfortThatCares campaign promotes better sleep through home textiles.
MUMBAI: In a country that rarely switches off, the real luxury may simply be a good night’s sleep. Marking World Sleep Day 2026, Bombay Dyeing & Manufacturing Company Ltd. is spotlighting the importance of sleep environments through its #ComfortThatCares initiative, encouraging consumers to rethink not just how long they sleep but how well they sleep.
The campaign arrives at a time when rising stress levels, digital fatigue and increasingly erratic daily routines are quietly eroding sleep quality for many Indians. This year’s global theme, “Sleep Well, Live Better”, underscores the idea that sleep is not merely the reward after a productive day but a critical foundation that makes productivity possible.
Bombay Dyeing’s initiative focuses on the often overlooked role of home textiles in shaping sleep quality. Factors such as breathable fabrics, temperature regulation and proper pillow support can significantly influence whether people achieve restorative sleep.
As part of the campaign, the company is highlighting several products from its sleep portfolio designed to address these environmental factors. The Urban Living Luxury Bedsheets range features 400 thread count cotton blends designed for breathability and temperature regulation. Meanwhile, the Celebrating India collection offers 100 percent pure cotton bedsheets in a 300 thread count with heritage inspired designs.
The brand’s range also includes lightweight comforters designed for year round use without overheating, bonded blankets that provide insulated warmth with a soft touch finish, and ergonomically designed pillows intended to balance plush comfort with proper neck support.
According to the company’s brand marketing team, sleep is a fundamental component of both physical and mental well being.
“Through #ComfortThatCares, we want to encourage families across India to treat sleep as essential rather than an afterthought. For 145 years, Bombay Dyeing has focused on bringing comfort into Indian homes, and few things matter more to that comfort than restful sleep,” the team said.
Sleep experts typically recommend between seven and nine hours of quality rest for healthy adults. Yet late night screen use, long working hours and irregular schedules have made consistent sleep increasingly difficult for many urban Indians.
By emphasising breathable cotton bedsheets, supportive pillows and balanced bedding layers, Bombay Dyeing’s campaign highlights a simple idea: the environment people sleep in can be just as important as the hours they spend in bed.
