MAM
Bombay Dyeing highlights sleep environment on World Sleep Day 2026
#ComfortThatCares campaign promotes better sleep through home textiles.
MUMBAI: In a country that rarely switches off, the real luxury may simply be a good night’s sleep. Marking World Sleep Day 2026, Bombay Dyeing & Manufacturing Company Ltd. is spotlighting the importance of sleep environments through its #ComfortThatCares initiative, encouraging consumers to rethink not just how long they sleep but how well they sleep.
The campaign arrives at a time when rising stress levels, digital fatigue and increasingly erratic daily routines are quietly eroding sleep quality for many Indians. This year’s global theme, “Sleep Well, Live Better”, underscores the idea that sleep is not merely the reward after a productive day but a critical foundation that makes productivity possible.
Bombay Dyeing’s initiative focuses on the often overlooked role of home textiles in shaping sleep quality. Factors such as breathable fabrics, temperature regulation and proper pillow support can significantly influence whether people achieve restorative sleep.
As part of the campaign, the company is highlighting several products from its sleep portfolio designed to address these environmental factors. The Urban Living Luxury Bedsheets range features 400 thread count cotton blends designed for breathability and temperature regulation. Meanwhile, the Celebrating India collection offers 100 percent pure cotton bedsheets in a 300 thread count with heritage inspired designs.
The brand’s range also includes lightweight comforters designed for year round use without overheating, bonded blankets that provide insulated warmth with a soft touch finish, and ergonomically designed pillows intended to balance plush comfort with proper neck support.
According to the company’s brand marketing team, sleep is a fundamental component of both physical and mental well being.
“Through #ComfortThatCares, we want to encourage families across India to treat sleep as essential rather than an afterthought. For 145 years, Bombay Dyeing has focused on bringing comfort into Indian homes, and few things matter more to that comfort than restful sleep,” the team said.
Sleep experts typically recommend between seven and nine hours of quality rest for healthy adults. Yet late night screen use, long working hours and irregular schedules have made consistent sleep increasingly difficult for many urban Indians.
By emphasising breathable cotton bedsheets, supportive pillows and balanced bedding layers, Bombay Dyeing’s campaign highlights a simple idea: the environment people sleep in can be just as important as the hours they spend in bed.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
