Sony in deal with German soccer

MUMBAI: A few months ahead of the 2010 Fifa World Cup, the governing body of German soccer has signed Sony as a sponsor.
 
Sony will be a premium partner of the German Football Federation (DFB) until the end of 2012, a period that also takes in Euro 2012, to be jointly hosted by Poland and Ukraine.
 
Sony Germany will have the right to exclusive promotional activities at the German national team‘s home games during the period, and will have the players at its disposal for adverts, as well as footage of the team‘s matches.

DFB general secretary Wolfgang Niersbach says, “We are delighted to have secured with Sony Germany a new premium partner, whose high quality products and innovative strength are exceptional. In an exciting World Cup year football fans in Germany are now even closer to their stars.”
 
Germany‘s national team manager Oliver Bierhoff says, “We are very pleased to have gained a partner who has such a wide range of products.”