MAM
Sony eyes Rs 7 bn ad revenue from IPL 3
MUMBAI: Multi Screen Media (formerly Sony Entertainment Television) is eyeing an advertising revenue of Rs 7 billion from the third season of the Indian Premier League (IPL), an almost 50 per cent jump from the year-ago period.
The company has sold out the sponsorship slots, signalling a strong commercial response to the T20 format of the game.
“HUL, Godrej, and Tata Photon have recently come in as associate sponsors. This completes the 10 sponsorship slots, out of which two have come in as co-presenting sponsors. We have sold 80 per cent of our inventory,” MSM president network sales, licensing and telephony Rohit Gupta tells Indiantelevision.com.
Gupta, however, declined to comment on how much revenue MSM is planning to mop up from the event that will be telecast on Max.
As had been reported earlier by Indiantelevision.com, Videocon and Vodafone are co-presenting sponsors. The other associate sponsors are Pepsi, LG, Samsung and Hyundai.
A co-presenter will consume between 18-22 10 second spots per match while an associate sponsor will take away 12-16 spots.
Gupta adds that several companies have taken spot buys where the rate has crossed Rs 500,000. These include Coca Cola, TVS, Spice Mobile and GM.
For its Extraa Innings wraparound show, the broadcaster has roped in Samsung, Cadila, Whirlpool and Raymonds as sponsors.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
