Ad Campaigns
Sonu Sood stresses on fitness in Krishna’s Herbal and Ayurveda’s first TVC
Mumbai: With the pandemic coming into our lives, the world’s focus has been shifting towards good health and immunity. The first TVC from the Ayurveda brand, Krishna’s Herbal and Ayurveda focuses on this very aspect. Featuring the Bollywood actor Sonu Sood, the TVC shows the actor emphasising the importance of fitness.
The company had roped in the actor as its brand ambassador in June 2021. In this brand film, the actor shares that ‘Fitness mujhe virasat mein mile hai’ and talks about his journey of practicing healthy habits. He recalls how he was driven by fitness and the passion for making something happen in every phase of his life. ‘Sonu beta fit banega, tabhi to super hit banega,” the actor says in the television commercial.
“We are delighted to associate with Sonu Sood as he knows the importance of health and how Ayurveda helps in the fitness process. We think he is the best person to feature in our TVC and communicate the brand’s message,” said Krishna’s Herbal and Ayurveda founder Shrawan Daga.
Founded in 2007, Krishna’s Herbal and Ayurveda, is a Jodhpur-based manufacturer and supplier of Ayurvedic juices, medicines, churna, and herbal beauty products, among other 150 SKUs. With a pan-India presence, the brand plans to expand its business to Poland, the UK, America, and Israel, said the statement.
The products are also available at all Ayurvedic and medical outlets across the country and on e-commerce sites such as Amazon, Flipkart, 1MG, BigBasket, JiomMrt, Netmeds.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
