Ad Campaigns
Sonu Sood becomes Rebalanz VITORS’ brand ambassador with Dr Reddy’s
Mumbai: Dr Reddy’s Laboratories Ltd. announced that it has roped in fitness enthusiast, actor and philanthropist, Sonu Sood as its brand ambassador for Rebalanz VITORS. It has also released a new TV campaign starring him that sends out the message of making an informed choice for an active lifestyle.
Launched in 2018, Rebalanz VITORS has grown rapidly to occupy a significant market position in the Ready-to-Serve fruit beverage segment, among existing and new players. Rebalanz VITORS with essential electrolytes and minerals help replenish essential salts in the body. It comes with 38 per cent less sugar. While a healthy diet and daily exercise are vital to living a healthy lifestyle, it is equally important to keep one-self hydrated. Due to the exertion of exercises and sports, the body gets dehydrated via excessive sweating. Rehydration is necessary to enhance energy and help overcome fatigue. Rehydration is achieved more effectively when electrolytes are added to the rehydration fluid. Replenishing electrolytes is pivotal in managing dehydration Rebalanz VITORS is available at chemist stores in Andhra Pradesh, Telangana, Karnataka and Orissa and on Big Basket. It comes in two different refreshing flavours – Apple and Orange.
Sonu Sood said, “I am delighted to be partnering with Dr Reddy’s, a brand which echoes my views on fitness and adopting a healthy lifestyle. I have always advocated making the right choices in life and trust Rebalanz VITORS to be the perfect rehydration partner for all health-conscious enthusiasts.”
Dr Reddy CEO –of branded markets (India & Emerging Markets) M.V. Ramana said, “Sonu Sood is known for his dedication to fitness and health. We are happy to partner with him and announce the face of Rebalanz VITORS. With increasing consciousness in India about health and healthier alternatives for daily nutrition, Rebalanz VITORS becomes the partner to help in rehydration. Through the association, we are happy to engage with more consumers and help them make an informed choice, in keeping with our purpose of ‘Good Health Can’t Wait’”.
The TVC campaign was conceptualised and executed by TBWA Worldwide. The campaign is live and being aired on TV in Andhra Pradesh, Telangana, Karnataka and Orissa.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
