MAM
Sonam Kapoor becomes the biggest brand promoter on Social Media
MUMBAI: Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September confirms that Sonam Kapoor made maximum use of her social media accounts as a means for promoting the brands she endorses. 32 of her posts out of a total of 144 across all her social media accounts (Facebook, Twitter and Instagram) were basically promotions for various brands. It comes out to be 22 per cent of her total posts.
Ranveer Singh ranks second among celebrities using social platforms for brand promotions, with a total of 17 posts out of 57 talking about his endorsements. Brand Promotion constituted 30 per cent of the total posts made by Singh.
As per the reports there were an equal proportion of posts by male as well as female celebrities when it comes to brand promotions on Facebook. Sonam Kapoor uses Facebook as a medium of brand promotion the most, among all other celebrities. The promoted brands included beauty & fashion products such as L’Oreal and Vogue.
Very fewer celebrities used instagram as a platorm for brand promotions. Only 25 percent of celebrities were found to be promoting brands via instagram, Ranveer Singh having the highest number of posts here promoting brands like Vogue and Adidas.
Even on twitter, Sonam Kapoor ranks as the most active celebrity in promoting brands, with almost 10 per cent of her tweets in September dedicated to her endorsements. Sonam Kapoor has actively promoted Vogue India, L’oreal India and Kayson NZ.
Hrithik Roshan was the 1st runner up in the race of brand endorsement, promoting his in-house brand HRX with Tiger Shroff. A total of 42 brand related tweets were posted by all the celebrities together Ranveer Singh, Yami Gautam, Alia Bhatt, Madhuri Dixit, Shraddha Kapoor, Sonakshi Sinha, Amitabh Bachchan and Akshay are amongst the other celebrities who promote brands on twitter frequently in the month of September.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
