MAM
Sonali Iyer joins SABTNL as V-P north, west India ad sales
MUMBAI: Sonali Iyer will be joining Sri Adhikari Brothers Television Networks (SABTNL) as ad sales vice president for north and west India. Iyer will assume office on 27 September and will report to SABTNL national ad sales president Kanta Advani.
While confirming the news, Advani says: “Sonali and I have worked together in Zee TV. She will fill the void created by the departure of Sandeep Singh (designated as vice president) earlier this year. Now, we have three people in the western region, four to cover north India and one in south India.” Advani also offers that she will soon have a full fledged sales team in east India.
Iyer is a commerce graduate and has obtained her masters degree in business administration. She has a decade of experience which includes stints in Zee TV (five years) and Prime Time (five years). In Zee, she was part of the Zee Cinema team in addition to handling sales responsibilities of the flagship channel.
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“Humour is the central theme and the backbone of our programming thrust” – SABTNL national ad sales president Kanta Advani
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
