MAM
Sonakshi Sinha’s campaign with ‘Fankind’ to raise funds for The Little Hearts Programme
MUMBAI: Fankind which is Anshula Kapoor’s online fundraising platform has announced the launch of their fourth campaign with renowned actor, Sonakshi Sinha. The platform which unites celebrities, fans and charities will raise funds for the Little Hearts Programme by the Being Human Foundation in Mumbai through this campaign. The proceeds of this campaign will be used to provide treatment to children suffering from congenital heart defects.
The Little Hearts program was launched in 2013 to provide free treatment to underprivileged children with Congenital Heart defects. Through this program, camps in remote areas which do not have any access to pediatric heart facilities are organized to treat children. As of March 2019, 1566 surgeries have been completed under this program.
“I am elated to be part of this noble initiative! A platform that helps in raising funds for a cause in such an innovative manner is indeed commendable. The proceeds from my campaign on Fankind will be donated to Being Human to help children who don’t have the means to treat their congenital heart defects.” Sonakshi said in a statement.
To participate in the campaign, fans can donate on Fankind’s website to buy entries for a minimum of Rs 100 or multiples thereof, and one lucky fan participating along with a friend will get the opportunity to go bowling and play games at an Arcade in Mumbai with Sonakshi! Every fan who donates on the platform will also receive a personalized certificate autographed by Sonakshi.
On the announcement of the campaign, Anshula Kapoor, Founder of Fankind said, “This is the fourth campaign Fankind has launched. Sonakshi has a fun, adventurous side to her, and the experience to go bowling and play games in an arcade with her promises to be a super exciting day for the fan. It is extremely heartwarming to note that the funds raised through Sonakshi’s campaign will be used to provide underprivileged children who are born with heart defects get the required surgery and medical care, hence giving them an opportunity to live a healthier life. ”
Fankind’s first campaign was with actor Varun Dhawan who is raising funds for the farmers in Maharashtra and the winner for that campaign was recently announced to be a 20 year old student from Hyderabad who will get a chance to fulfill a once in a lifetime dream opportunity to play paintball with Varun Dhawan in Mumbai. The campaign with Alia Bhatt has just concluded and Prajakta Koli is ongoing.
The campaign with Sonakshi Sinha goes live on October 09 and will end on November 9th, 2019.
Log onto Fankind.org/aslisona to participate and raise funds for the noble cause.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
