MAM
Sonakshi Sinha’s campaign with ‘Fankind’ to raise funds for The Little Hearts Programme
MUMBAI: Fankind which is Anshula Kapoor’s online fundraising platform has announced the launch of their fourth campaign with renowned actor, Sonakshi Sinha. The platform which unites celebrities, fans and charities will raise funds for the Little Hearts Programme by the Being Human Foundation in Mumbai through this campaign. The proceeds of this campaign will be used to provide treatment to children suffering from congenital heart defects.
The Little Hearts program was launched in 2013 to provide free treatment to underprivileged children with Congenital Heart defects. Through this program, camps in remote areas which do not have any access to pediatric heart facilities are organized to treat children. As of March 2019, 1566 surgeries have been completed under this program.
“I am elated to be part of this noble initiative! A platform that helps in raising funds for a cause in such an innovative manner is indeed commendable. The proceeds from my campaign on Fankind will be donated to Being Human to help children who don’t have the means to treat their congenital heart defects.” Sonakshi said in a statement.
To participate in the campaign, fans can donate on Fankind’s website to buy entries for a minimum of Rs 100 or multiples thereof, and one lucky fan participating along with a friend will get the opportunity to go bowling and play games at an Arcade in Mumbai with Sonakshi! Every fan who donates on the platform will also receive a personalized certificate autographed by Sonakshi.
On the announcement of the campaign, Anshula Kapoor, Founder of Fankind said, “This is the fourth campaign Fankind has launched. Sonakshi has a fun, adventurous side to her, and the experience to go bowling and play games in an arcade with her promises to be a super exciting day for the fan. It is extremely heartwarming to note that the funds raised through Sonakshi’s campaign will be used to provide underprivileged children who are born with heart defects get the required surgery and medical care, hence giving them an opportunity to live a healthier life. ”
Fankind’s first campaign was with actor Varun Dhawan who is raising funds for the farmers in Maharashtra and the winner for that campaign was recently announced to be a 20 year old student from Hyderabad who will get a chance to fulfill a once in a lifetime dream opportunity to play paintball with Varun Dhawan in Mumbai. The campaign with Alia Bhatt has just concluded and Prajakta Koli is ongoing.
The campaign with Sonakshi Sinha goes live on October 09 and will end on November 9th, 2019.
Log onto Fankind.org/aslisona to participate and raise funds for the noble cause.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
