Brands
Sonakshi Sinha’s brand Soezi enters international markets and the first stop is Seychelles
Mumbai: Soezi, the brainchild of acclaimed actress Sonakshi Sinha and entrepreneur Srishti Raai, has made waves in the beauty industry with its exquisite collection of press-on nails. Offering a dazzling array of designs and colors never seen before, Soezi has redefined the way people adorn their nails, to make fashion accessible and easy.
With a deep-rooted passion for beauty and a keen eye for innovation, Sinha and Raai identified a gap in the market for high-quality press-on nails that exude elegance and luxury. Determined to revolutionize the industry, they meticulously curated a collection that combines impeccable craftsmanship with unparalleled style.
Taking their vision to new heights, Soezi recently launched internationally in Africa, with Seychelles serving as their first destination. Known for its vibrant market for press-on nails, Seychelles provided the ideal backdrop for Soezi to showcase its exquisite collection to the world. The brand’s co-founders, Sinha and Raai, along with their dedicated team, hosted a magnificent event to mark this momentous occasion and launch.
“We are thrilled to introduce Soezi to the African market and beyond. Our goal is to offer individuals the opportunity to effortlessly elevate their style and express their unique personalities through stunning nail art. With Soezi, beauty becomes a way of self-expression and an attitude you carry with you. We are humbled to be exploring International markets, and Seychelles has been the right place to start”, said Soezi co-founder Sonakshi Sinha.
Looking ahead, Soezi has ambitious plans for aggressive scaling in other countries this year. With an unwavering commitment to quality, creativity, and customer satisfaction, the brand aims to make its mark on the global beauty landscape.
Soezi is a luxury press-on nail brand founded by renowned actress Sonakshi Sinha and entrepreneur Srishti Raai. Offering a wide range of stunning designs and colors, Soezi aims to revolutionize the nail industry with its commitment to quality, craftsmanship, and creativity. With a global vision, Soezi is set to redefine luxury nail art and inspire individuals worldwide to embrace their unique style.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
