MAM
Some channels yet to join IBF ad clampdown
MUMBAI: Is the Indian Broadcasting Foundation‘s (IBF) diktat ordering its members to take TV commercials off the air waves being adhered to the T? While TV commercials have done the vanishing act from a majority of channels and networks, some were still airing them, which include regional channels.
Multi Screen Media (MSM), Star India, Zee Entertainment Enterprises, Times Television Network, Big CBS, ETV and the Viacom18 group are among the big daddies of the TV biz which are strictly following the clampdown.
But networks such as Discovery and Turner International India still had TV commercials running between programming, even as recently as the evening of 2 May. As had other regional players in the south. These included: the Sun Group channels (Udaya and Gemini), Raj TV channels, Maa TV, Kasthuri TV V3 (Kannada), Makkal (Tamil), Janashree (Kannada), and KF (Kannada music channel).
Why have these channels not joined in the TV commercial ban as the IBF seeks to force the AAAI to change the advertising billings system from gross to net?
IBF secretary general Shailesh Shah told Indiantelevision.com that hardly one in twenty channels have not fallen in line. He said that even these will comply in a day or two should the impasse continue. “Channels being uplinked from overseas have also assured compliance,” he said. At the same time, he further stated, channels were free to carry ads of those agencies which agree to the net billing system.
“It is our endeavour to always uphold the best practices and compliance standards of the industry. As members of the IBF we will comply with the stand taken by the federation,” explained Discovery South Asia senior VP and GM Rahul Johri. “Since Discovery‘s offerings are being uplinked from outside the country, we have been given more time to stop carrying ads and we should stop by 6 pm tomorrow.” He stated.
RBNL CEO Tarun Katial confirmed that the Big CBS channels have toed the line. “We as an industry have to stand together,” he added.
Meanwhile, Shah said that talks are on at various levels in Delhi and Mumbai with the agencies and office bearers of the AAAI to resolve the issue.
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
