MAM
Somany Ceramics taps Tamil Nadu’s favourite on-screen duo for latest TVC
MUMBAI : Somany Ceramics has unveiled its latest Tamil TV commercial, starring popular on-screen duo Gomathi Priya and Vetri Vasanth from Siragadikka Aasai. The light-hearted ad blends humour with home transformation, reinforcing the brand’s presence in Tamil Nadu by tapping into local charm and star appeal.
The TVC presents a playful take on home renovation, with Meena (Gomathi Priya) guiding Muthu (Vetri Vasanth) as a ‘divine mentor’ towards a hassle-free, stylish upgrade using Somany’s range of tiles and bathware. The duo explore the coverstone range of tiles and the French collection bathware, showcasing how effortlessly homes can be transformed with Somany’s elegant and durable solutions.
Highlighting the campaign’s significance, Somany Ceramics head of marketing & communications Anshuman Chakravarty said, ‘Tamil Nadu is a key market for us, and we aimed to create a campaign that resonates locally. With our expanding footprint across the state, we are confident this TVC will connect with homeowners seeking stylish, long-lasting, and stress-free solutions.’
Somany’s coverstone range brings the raw elegance of natural stone into modern interiors, while the French collection bathware combines European sophistication with durability, making it ideal for luxury spaces. With a compelling narrative and a beloved lead pair, Somany’s latest TVC is set to captivate audiences across Tamil Nadu.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
