MAM
Soma Pandey joins Tredence as chief human resources officer
Mumbai: Tredence has announced that Soma Pandey has joined the company as the chief human resources officer.
Pandey, a seasoned human resources leader with over twenty-five years of global experience, excels in transforming talent capabilities to align with the business strategies of advanced technology-driven companies. In her previous roles as chief human resources officer and in other executive positions at Firstsource, Mastek, ITC Ltd, Randstad, Accenture, and Cognizant, Pandey shaped comprehensive global people programs that empowered employees to contribute meaningfully to achieving company business objectives.
“I am excited to join Tredence as it continues to strengthen its position, working with global clients across multiple industries as high-impact advisors to address the last-mile challenges with data, analytics, and AI,” said Pandey. “Tredence has an open, warm, and high-achievement culture, where we encourage each Tredencian to excel in ACE as Advisors to our clients, Coach-Captains to our teams, and Entrepreneurs for our business. As the CHRO, I look forward to collaborating closely with key stakeholders to ensure we nurture this essence as we enter our ambitious growth phase. My belief is that all talent practices – from onboarding to performance management to career paths and learning should align to deliver the ACE experience not just to our people, but also to our clients, as well as to the communities we live in.”
“Tredence has quadrupled its workforce in the last 2-3 years and has experienced rapid expansion. Soma’s experience will be instrumental in building an agile and inclusive culture. Her expertise in building the workforce of the future and optimizing operating models will be vital as we collaborate with clients to integrate AI into their businesses.” said Tredence CEO Shub Bhowmick.
Currently, Tredence employs 2,300 people. By the end of 2024, the company plans to expand its workforce to 3,500. Additionally, the expansion will create jobs in India, North America, Canada, and the UK. The company also plans to open a near-shore delivery center in the Middle East and Latin America.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
