Brands
Softline Womenswear names Kiara Advani as brand ambassador
Mumbai: Softline Womenswear, a fashion brand from the house of Rupa & Company has announced actor Kiara Advani as brand ambassador. As a part of the association, the Bollywood actor will be seen endorsing the clothing range from the brand.
Softline Womenswear has also announced a series of campaigns featuring Advani. “Highlighting Softline’s range of products, these campaigns will be unveiled both online and offline,” said the brand.
“For a consumer, it’s almost magical how ‘effortlessly’ Softline understands them and helps them dress up for every occasion,” commented Rupa & Co president Vikash Agarwal. “We partnering with Kiara will ensure that the brand reaches and appeals to much wider and younger consumers.”
“It is a pleasure to be associated with the decades-old brand Softline by the very reputed Rupa & Co,” said Kiara Advani. “The brand resonates with the youngsters offering unique designs and comfort at the same time. It is one of the very few brands that strikes a chord with people pan India.”
Brands
Chipotle appoints Fernando Machado as chief brand officer
Marketing veteran to lead brand, digital push and global expansion plans
CALIFORNIA:Â Chipotle Mexican Grill has appointed Fernando Machado as its chief brand officer, effective 1 June, as the company sharpens its focus on brand building and digital-led growth.
The move comes shortly after Chipotle Mexican Grill chief executive officer Scott Boatwright took charge, signalling a renewed push to strengthen the brand’s global positioning and accelerate international expansion.
Most recently, Machado served as operating partner at Garnett Station Partners, where he supported portfolio brands on marketing and growth strategies. Prior to that, he was chief marketing officer at Activision Blizzard, leading campaigns for major gaming franchises.
He has also held senior roles at Restaurant Brands International, working across brands such as Burger King, Popeyes and Tim Hortons, and spent over a decade at Unilever in global brand development roles.
In addition to his corporate experience, Machado is associated with the Cannes Lions International Festival of Creativity as dean of the Brand Marketers Academy, mentoring emerging marketing leaders.
At Chipotle, he will oversee brand strategy, creative direction and digital engagement, aligning marketing efforts with the company’s evolving consumer base and technology-led ambitions.
The appointment highlights Chipotle’s intent to blend strong brand storytelling with digital innovation as it looks to scale its presence in an increasingly competitive global market.
