MAM
Sociowash elevates Surbhi Allagh to business head, Mumbai
Mumbai: Creative digital marketing agency Sociowash has named Surbhi Allagh as its new business head for Mumbai.
With more than half a decade’s worth of experience in the advertising industry and close to four years in the organisation, Allagh has a clear understanding of the advertising industry and Sociowash’s culture that needs to be built in Mumbai, said the agency in a statement.
Hired as a creative lead and soon promoted as the agency’s creative director, Allagh is also an instructor at the Sociowash and is currently helping build Sociowash Studios, a new venture that is soon to be launched by the organisation.
With 200 brands and 120 team members across both of its offices, the agency is set to expand its Mumbai team. “Surbhi joined us in February 2018 as a creative lead. While working with a team of over 50 individuals, she has built a massive pipeline of future leaders,” said Sociowash co-founder Pranav Agarwal. “She then took the challenge to set up Sociowash in Mumbai, having acquired and created a strong brand portfolio comprising names like P&G, Viacom18, UpGrad, Voot, Starbucks, Big Bazaar, Nykaa, and more.”
Allagh has worked in a plethora of profiles ranging from programming executive to brand stylist before joining Sociowash.
“Over the last few years, we have established ourselves as one of the go-to creative digital agencies for brands across genres and the next few years would aim at setting up a strong team in place along with accelerated growth,” said Allagh. “While the pandemic years emphasised on the need to strengthen our teams and processes across the agency, the next years would aim at further scaling the business while continuing to add value.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
