MAM
Socioclout brings in Jayanth Kumar as managing partner to boost digital dominance
MUMBAI: In a move that feels more like a plot twist than a press release, Socioclout has turned up the heat in India’s influencer marketing game. On 21 April, the integrated media agency named Jayanth Kumar—aka JK—as its new managing partner, signalling its next big growth sprint in the chaotic, meme-fuelled world of digital advertising.
Known for its swagger in producing brand DVCs and pairing them with creator mojo, Socioclout is doubling down. And it’s bringing in heavyweight muscle to do it. JK, formerly senior director at DoubleVerify, knows a thing or ten about digital media measurement, market expansion, and making data dance. At DV, he helped carve out a solid India presence. Now, he’s bringing his know-how and digital war stories to Socioclout’s corner.
“I am incredibly excited to embark on this entrepreneurial journey with Socioclout. The influencer marketing landscape in India is brimming with potential, and Socioclout is uniquely positioned to capitalise on this growth. I am impressed by Bitesh’s vision and the agency’s track record of delivering exceptional campaigns. I look forward to working closely with the team to drive innovation, expand our service offerings, and further elevate Socioclout’s position as a market leader,” said Kumar.
Founded by Bitesh Singh, the agency has built an enviable portfolio. With over 100 exclusive creators and more than 10,000 campaigns under its belt, Socioclout’s strategy mixes creator relatability with DVC polish—an approach that’s clicked with global and local brands alike.
“We are thrilled to welcome JK to Socioclout. His extensive experience in the digital advertising industry, combined with his strategic insights, will be instrumental in accelerating our growth and expanding our footprint. We are confident that his leadership will enable us to deliver even greater value to our clients and further solidify our position as a leading integrated media agency,” said Singh.
The firm’s CRO Abhilash Singh added, “We are delighted to have Jayanth Kumar join us as managing partner. His proven track record in scaling businesses and deep understanding of the digital landscape will be a tremendous asset to our revenue growth objectives. We believe his strategic vision will perfectly complement our existing strengths and help us unlock new opportunities in the market.”
Socioclout’s charm lies in its hybrid formula—influencer-led storytelling meets high-production-value brand films. Toss in data-backed insights and a pricing model that doesn’t set off CFO alarms, and you’ve got a cocktail clients can’t resist.
With JK in the driver’s seat, the agency is gearing up to scale operations, broaden offerings, and ride the next wave of India’s digital boom.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
