MAM
SOCIAL’s partnerships with Netflix and Spotify with a vision to bring people together
Mumbai : SOCIAL, India’s neighbourhood café announced its partnerships with global entertainment giants, Netflix and Spotify, with the vision to bring people together over their shared love for music, friendship and communities.The collaborations leverage SOCIAL’s offline presence pan-India to tap into emerging trends and deliver never seen before experiences that blend entertainment, dine in, and tech innovation.
Spotify X SOCIAL: Marrying Music and Mixology
Ahead of Spotify’s moment in the year, it has announced an exclusive partnership with SOCIAL unveiling special #SpotifyWrapped cocktails at select SOCIAL outlets. Guests are invited to bring their gang, showcase their listening personality card on the Spotify app to the server, and receive a custom personality cocktail. As an added bonus, patrons can savour these signature cocktails on the house!
#DisconnectToConnect with Netflix
In partnership with Netflix, SOCIAL Offline is set to launch a campaign centred around the film”Kho Gaye Hum Kahan.” Embracing the theme of “Disconnect to Connect,” this campaign will unfold across 41 outlets in key cities including Mumbai, Delhi NCR, Chandigarh, Bengaluru, and Pune. Patrons can anticipate a fusion of cinematic and culinary experiences as they engage with the #DisconnectToConnect challenge. As part of the challenge, guests who dine in at a SOCIAL outlet need to keep their phones inside a locked box for an hour, in an effort to inspire people to make real life connections with the ones around them. Resilient winners who manage to not use their phones during this time and engage with each other over fun and games, get to win a portion of shareable “Friendship Fries” on the house.
Commenting on the partnerships, Impresario Entertainment and Hospitality Pvt. Ltd chief growth officer Divya Aggarwal said, “Building quality partnerships that focus on synergies and impact are key to the growth of SOCIAL as a brand. The recent initiative with Netflix and Spotify doubled down on our commitment to reinvent and liven the social experience. From the enticing ‘Disconnect to Connect’ campaign with Netflix to the exciting #SpotifyWrapped Cocktails, we’re excited about working with collaborators and brands who want the audience to break free and embrace the extraordinary.”
#SpotifyWrapped outlets will be available at:
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City |
Outlet |
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Mumbai |
Khar SOCIAL |
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New Delhi |
Civil Lines SOCIAL |
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Hauz Khas SOCIAL |
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Saket SOCIAL |
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Bengaluru |
Koramangala SOCIAL |
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Indiranagar SOCIAL |
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Kolkata |
Park Street SOCIAL |
*The free #SpotifyWrapped cocktails will be available until 25 December 2023, and the #SpotifyWrapped menu will be available till 31 December 2023
#DisconnectToConnect will be active in following outlets:
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City |
Outlet |
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Mumbai |
Carter Road Social |
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Colaba Social |
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Nesco SOCIAL |
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Versova Social |
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Goregaon Social |
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Chembur Social |
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Vashi Social |
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Thane Social |
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Vikhroli Social |
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Capital Social |
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Dadar Social |
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Malad Social |
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Powai Social |
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New Cuffe Parade Social |
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Nesco Social |
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Ghatkopar social |
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Khar Social |
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Palladium Social |
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Delhi-NCR |
Dwarka Social |
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Nehru Place Social |
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Cyber Hub Social |
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Vasant Kunj Social |
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Noida Social |
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Aero City Social |
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Civil Lines Social |
IFC Social Gurgaon
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Sector 85 Social |
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Saket Social |
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Hauz Khas Social |
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Bangalore |
Whitefield Social |
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Churchstreet Social |
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Koramangala Social |
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Sarjapur Social |
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Indiranagar Social |
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New Bel Road Social |
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Hebbal Social |
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Nagavara Social |
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Pune |
Viman Nagar Social |
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FC Social |
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The Mill Social |
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Koregaon Park SOCIAL |
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Chandigarh |
Sector 7 Social |
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Elante Social |
The #DisconnectToConnect campaign will run from 20 December 2023 to 4 January 2024 excluding 24 December 2023 and 31 December 2023
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
