MAM
SOCIAL’s partnerships with Netflix and Spotify with a vision to bring people together
Mumbai : SOCIAL, India’s neighbourhood café announced its partnerships with global entertainment giants, Netflix and Spotify, with the vision to bring people together over their shared love for music, friendship and communities.The collaborations leverage SOCIAL’s offline presence pan-India to tap into emerging trends and deliver never seen before experiences that blend entertainment, dine in, and tech innovation.
Spotify X SOCIAL: Marrying Music and Mixology
Ahead of Spotify’s moment in the year, it has announced an exclusive partnership with SOCIAL unveiling special #SpotifyWrapped cocktails at select SOCIAL outlets. Guests are invited to bring their gang, showcase their listening personality card on the Spotify app to the server, and receive a custom personality cocktail. As an added bonus, patrons can savour these signature cocktails on the house!
#DisconnectToConnect with Netflix
In partnership with Netflix, SOCIAL Offline is set to launch a campaign centred around the film”Kho Gaye Hum Kahan.” Embracing the theme of “Disconnect to Connect,” this campaign will unfold across 41 outlets in key cities including Mumbai, Delhi NCR, Chandigarh, Bengaluru, and Pune. Patrons can anticipate a fusion of cinematic and culinary experiences as they engage with the #DisconnectToConnect challenge. As part of the challenge, guests who dine in at a SOCIAL outlet need to keep their phones inside a locked box for an hour, in an effort to inspire people to make real life connections with the ones around them. Resilient winners who manage to not use their phones during this time and engage with each other over fun and games, get to win a portion of shareable “Friendship Fries” on the house.
Commenting on the partnerships, Impresario Entertainment and Hospitality Pvt. Ltd chief growth officer Divya Aggarwal said, “Building quality partnerships that focus on synergies and impact are key to the growth of SOCIAL as a brand. The recent initiative with Netflix and Spotify doubled down on our commitment to reinvent and liven the social experience. From the enticing ‘Disconnect to Connect’ campaign with Netflix to the exciting #SpotifyWrapped Cocktails, we’re excited about working with collaborators and brands who want the audience to break free and embrace the extraordinary.”
#SpotifyWrapped outlets will be available at:
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City |
Outlet |
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Mumbai |
Khar SOCIAL |
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New Delhi |
Civil Lines SOCIAL |
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Hauz Khas SOCIAL |
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Saket SOCIAL |
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Bengaluru |
Koramangala SOCIAL |
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Indiranagar SOCIAL |
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Kolkata |
Park Street SOCIAL |
*The free #SpotifyWrapped cocktails will be available until 25 December 2023, and the #SpotifyWrapped menu will be available till 31 December 2023
#DisconnectToConnect will be active in following outlets:
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City |
Outlet |
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Mumbai |
Carter Road Social |
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Colaba Social |
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Nesco SOCIAL |
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Versova Social |
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Goregaon Social |
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Chembur Social |
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Vashi Social |
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Thane Social |
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Vikhroli Social |
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Capital Social |
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Dadar Social |
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Malad Social |
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Powai Social |
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New Cuffe Parade Social |
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Nesco Social |
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Ghatkopar social |
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Khar Social |
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Palladium Social |
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Delhi-NCR |
Dwarka Social |
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Nehru Place Social |
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Cyber Hub Social |
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Vasant Kunj Social |
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Noida Social |
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Aero City Social |
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Civil Lines Social |
IFC Social Gurgaon
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Sector 85 Social |
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Saket Social |
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Hauz Khas Social |
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Bangalore |
Whitefield Social |
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Churchstreet Social |
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Koramangala Social |
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Sarjapur Social |
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Indiranagar Social |
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New Bel Road Social |
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Hebbal Social |
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Nagavara Social |
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Pune |
Viman Nagar Social |
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FC Social |
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The Mill Social |
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Koregaon Park SOCIAL |
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Chandigarh |
Sector 7 Social |
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Elante Social |
The #DisconnectToConnect campaign will run from 20 December 2023 to 4 January 2024 excluding 24 December 2023 and 31 December 2023
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
