MAM
Social Wavelength to represent Radian6 in India
MUMBAI: Mumbai-based social media agency Social Wavelength has partnered with Canada based social media monitoring agency Radian6. The Indian agency will be the representative for the Canadian agency in India.
The partnership between Radian 6 (part of Salesforce.com) and Social Wavelength entails that all business of Radian 6 in India will largely be handled via Social Wavelength. Any leads generated by Radian 6 directly on their website, or through any other means, will come to Social Wavelength, to be managed further. Social Wavelength will also do its own independent marketing, and lead generation to sell maximum licenses of Radian 6.
This will also include the large existing client base of Social Wavelength to whom the services of Radian 6 will be offered. Radian6’s clients include Dell, General Electric, Kodak, PepsiCo, Microsoft, Edelman, Ogilvy Public Relations Worldwide and Weber Shandwick.
Social Wavelength joint CEO Sanjay Mehta said, “Over the last 3.5 years that we have been in the social media space, we have worked with number of social media monitoring tools, including Raidan 6. In terms of extent of coverage of content on social media, the user interface, the dashboards, the flexibility, the extensive reporting that it offers, and the many value-added features that it has and which it keeps introducing, we found no other tool to compare with Radian 6. Keeping this in mind, we started our discussions with Radian 6, and concluded this agreement with them recently.”
While Radian 6 is a social media monitoring tool, often, in order to put together a solution of social media monitoring, there is a need for services, beyond the tool. These services will then be offered by Social Wavelength, to whoever may be interested. Therefore clients now get a one-stop solution of the tool and the services.
Social Wavelength offers services like social media monitoring, online reputation management and social media analytics.
“On account of ongoing support, training and sharing of global best practices, Radian 6 adds tremendous value on an ongoing basis. Likewise, Social Wavelength, on account of their hands-on experience, working with large number of clients, and understanding the Indian landscape very well, is able to bring that value to the table, and the resultant combination is a perfect match for the end-client,” said Mehta.
Social Wavelength will be conducting events and workshops together for the benefit of users in India aiming to gain participation from marketing folks, customer service teams, market research agencies and corporate communication persons.
MAM
Raghu Rai passes away at 83, leaves behind iconic legacy
Padma Shri-winning photographer documented history across 5 decades.
MUMBAI: The lens may have stilled, but the stories it captured will never fade. Raghu Rai, one of India’s most celebrated photojournalists, passed away on April 26, 2026, at the age of 83. He breathed his last at a private hospital in New Delhi after battling cancer and age-related health issues.
His son, Nitin Rai, revealed that Rai had been diagnosed with prostate cancer two years ago, which later spread to the stomach and, more recently, the brain. Despite multiple rounds of treatment, his health had declined in recent months.
Born in 1942 in Jhang, Punjab (now in Pakistan), Rai entered photography in his early twenties, inspired by his elder brother, photographer S. Paul. Beginning his career in the mid-1960s, he went on to build a body of work that spanned more than five decades, contributing to global publications such as Time, Life, GEO, Le Figaro, The New York Times, Vogue, GQ and Marie Claire.
His global recognition took a decisive leap in 1977 when legendary French photographer Henri Cartier-Bresson nominated him to join Magnum Photos, placing him among the world’s most respected visual storytellers.
Rai’s lens chronicled both power and poignancy. He photographed towering figures such as Indira Gandhi, Dalai Lama, Bal Thackeray, Satyajit Ray and Mother Teresa, while also documenting defining moments like the Bhopal gas tragedy later captured in his book Exposure: A Corporate Crime.
Over the years, he published more than 18 books, building an archive that blended journalism with artistry. His contributions were recognised early when he was awarded the Padma Shri in 1972 for his coverage of the Bangladesh War and refugee crisis. In 1992, he was named “Photographer of the Year” in the United States for his work in National Geographic, and in 2009, he was honoured with the Officier des Arts et des Lettres by the French government.
Rai is survived by his wife Gurmeet, son Nitin, and daughters Lagan, Avani and Purvai. His last rites will be held at Lodhi Cremation Ground in New Delhi at 4 pm on Sunday.
With his passing, Indian photojournalism loses not just a pioneer, but a patient observer of history, one frame at a time.
