Ad Campaigns
Social Kinnect designs interactive campaign #AWonderfulWorld for Lodha Group
MUMBAI: Social Kinnect has conceptualised and designed an interactive campaign called #AWonderfulWorld for real estate company Lodha Group to help the latter in creating a connection with its customers. The campaign allows people to virtually experience ‘a wonderful world’ through a 4-part interactive micro-series showcasing luxurious offerings at Lodha Group’s property, Upper Thane.
Claimed to be the very first interactive digital campaign in the real estate space, #AWonderfulWorld lets users engage with the actual content of the videos. This micro-series, in all its four parts, depicts residents of Lodha Upper Thane living a colourful, joyous, and happy family life.
Commenting on the campaign, Social Kinnect COO Chandni Shah said, “At Social Kinnect, we strive to lead the way for the firsts in the digital space. We are delighted that for Lodha, we were able to bring out the first ever interactive campaign in real estate digital space. The campaign is not only unique in its concept but also forms an instant connect with the viewers by empowering them to choose how they want to interact with the video content. Working on campaigns like #AWonderfulWorld motivates us to think outside the box and build path breaking campaigns for our clients.”
Lodha Group CMO Viral Oza said, "At Lodha, it has always been our endeavour to build enriching lifestyles through our products and services. In keeping with that endeavour, Upper Thane brings to Thane, a world-class lifestyle with everything one could dream of. This interactive micro-series in an engaging format helps us bring alive this wonderful life at Upper Thane to the customer."
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
