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Social Kinnect bags digital mandate for Raymond Custom Tailoring and Raymond Rewards
MUMBAI: Social Kinnect has won the digital mandate for Raymond Custom Tailoring and Raymond Rewards, an offering custom-tailored to ensure a unique bespoke experience with styles that are a class apart. The mandate was won following a multi-agency pitch and will be operated out of the agency’s Mumbai office.
Under the mandate, Social Kinnect will be responsible for carving a social media roadmap for both the brands across creative, media, and ORM-led services.
Commenting on the appointment of a new agency, Raymond Ltd president textiles Sudhanshu Pokhriyal said, “In today’s internet consuming world, digital marketing is critical to bring in eyeballs and subsequent conversions for any business. We were looking for a partner to help us on this journey of redefining men’s fashion through mass personalisation that is technologically enabled. Getting Social Kinnect on board, who bring in a gamut of new ideas and concepts, will help us in achieving our set objectives through innovative digital marketing ideas and help us build robust ORM platform”
Social Kinnect CEO Rohan Mehta added, “Raymond is one of the first brands any Indian associates with well-made and timeless mens' clothing. Raymond Custom Tailoring brings the brand into the new-age, to appeal to younger consumers who crave customisation, bespoke clothing and are well-versed in digital. We are so excited to handle the digital mandate for such an iconic brand, and help it scale new heights of success in 2019 and beyond.”
Established as a pioneer of premium clothing for occasion wear, Raymond introduced Raymond Custom Tailoring to provide customised clothing with a sense of personal style. Taking ‘perfect fits’ very seriously, Raymond Custom Tailoring offers garments that are crafted just for you. Currently available in four cities including Mumbai, Pune, Hyderabad, and Bangalore, Raymond Custom Tailoring aims to expand its services rapidly across the country within the year using digital as a medium.
Alongside custom tailoring, Raymond also offers Raymond Rewards – a loyalty program that lets you earn and redeem points across stores in India under the brand names of ColorPlus, Parx, Park Avenue and Raymond.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
