MAM
Social Donut acquires publisher first network Traffic Venue
Mumbai: A performance-driven network, Traffic Venue, has been acquired by Social Donut for an undisclosed amount. Traffic Venue will become part of Social Donut, a global digital marketing and performance agency. From now on, the network will be known as Traffic Venue, a Social Donut Company.
With marketers demanding increased accountability for their marketing spend and building brands through performance marketing channels, Social Donut’s continued growth strategy will be supported by the acquisition of Traffic Venue. In addition, it extends Social Donut’s suite of performance marketing solutions for marketers.
With a vision that creativity and marketing should combine in an era of digital transformation, Social Donut was established in 2018. Besides emphasising creativity, the firm develops data-driven concepts targeted at new-age clients, as well as outreach skills to influencers and talent. This acquisition will provide Social Donuts clients with better access to new data-driven solutions, and the existing clientele of Traffic Venue will benefit from the overall creative emphasis in marketing.
“Creating brands online through smart targeting, engaging creative, and seamless experiences is what advertisers care about, and Traffic Venue is the leading solution provider in this hyper-growth category. The combination of their expertise in this segment and our experience working with large portfolio enterprises and global performance marketers has enabled us to offer clients at all stages of their growth a full suite of performance marketing solutions,” said Social Donut co-founder and head of performance marketing Himanshu Pandey.
Traffic Venue was founded by Anurag Kalra and combines expertise in digital performance and ad platforms.
“We truly share the same DNA. Together with Social Donut, Traffic Venue serves the leading brands on a global scale, extending our capabilities and offerings to provide solutions beyond traditional solutions,” said Kalra.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
