Ad Campaigns
SOCIAL creates nostalgia through its latest campaign #SOCIALReunion
Mumbai: With Friendship Day on the horizon, everyone’s favourite neighbourhood café, SOCIAL, has launched its friendships day campaign, #SOCIALReunion, encouraging people to revive the plans with their friends that could have been. Inspired by the power of friendship, the beauty of old connections and an opportunity to pave the way for new ones – the campaign is an invitation to reminisce about heart-warming memories and create new ones.
SOCIAL outlets all over are celebrating friendship day this Sunday through a host of activities:
❖ All SOCIAL outlets have postcards placed within a dedicated Friendship Day zone, encouraging guests to write a heartfelt message for their friends to cherish those childhood memories.
❖ From the good old slam books to friendship bands, #SOCIALReunion joyfully embraces the spirit of OG friendships across all outlets.
❖ Flagship outlets in 6 cities – including Khar SOCIAL, FC Road SOCIAL, Ring Road SOCIAL, Saket SOCIAL, Church Street SOCIAL, and Sector 7 SOCIAL – are hosting a day packed with engaging community activities on Sunday, August 6th, starting at 12 noon.
❖ To amplify the spirit of friendship, large groups visiting any SOCIAL outlet across India will be treated with exclusive offers on Sunday, 6 August for their gang.
❖ All of this culminates the evening into the #SOCIALReunion bash turning favourite SOCIAL outlets into a stylish retro-themed party, for guests to rejoice in true SOCIAL fashion. With neon lights and disco themes, the retro party is sure to entice SOCIALites into a night of groovy dancing, vibrant energy, and nostalgic fun taking them back in time!
❖ At the core of this extraordinary campaign is a touching brand film that takes viewers on a fun journey. Reuniting with childhood friends to bathroom pep talks to friendly bartenders who remember their frequent customer’s favourite drink, the film artfully portrays the magic of real friendships.
Impresario Entertainment & Hospitality Private Ltd chief growth officer Divya Aggarwal said “Friendship Day had slowly lost its allure, turning into a mere social media posts and losing its touch as compared to Halloween or Valentine’s Day. With #SOCIALReunion, our goal is to reignite this lost spark of true friendship. We are inviting you to relive those best memories and encourage you to act on those unfinished plans at a SOCIAL near you. Gather your old gang, feel the nostalgia, and create new memories. We truly believe in the bonds that go beyond the digital realm, and we’ve always been at the centre of some of the best experiences people have. This Sunday, it’s time to come together and celebrate those connections.”
The #SOCIALReunion film is now live across the brand’s social media handles, extending an irresistible invitation for people to step in and relive those cheeky memories of friendship.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
