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Social and Prime Video launch ‘The Traitors Thursday’ to turn café-bars into cunning game nights
MUMBAI: Deception is on the menu, and the vibe is pure drama. Social café-bars across India have teamed up with Prime Video to launch The Traitors Thursday—a weekly offline event series where guests step into a real-life game of trust, betrayal and deduction, inspired by the Indian reality show The Traitors, hosted by Karan Johar.
Launched on 12 June with a high-octane premiere night at Khar Social in Mumbai, the event brought together fans, content creators and celebrity players like Raftaar, Elnaaz Norouzi, Urfi Javed, Sufi Motiwala and Nikita Luther. The gameplay unfolded live, as participants mingled with the crowd, formed alliances and outed the Traitors among them. The boundary between show and spectacle blurred fast—along with a few friendships.
The concept reimagines the tense energy of The Traitors into an interactive offline format where guests register to play either as ‘Innocents’ or ‘Traitors’. Every Thursday 5 pm, select Social outlets transform into arenas for strategy, suspense and spontaneous chaos. Non-players can join table challenges and score giveaways like beer buckets, brand vouchers and bragging rights.
“The Traitors Thursday is one of our boldest offline content integrations yet. The Traitors, with its thrilling gameplay and Social mind games, is a natural extension of what Social stands for: shared experiences that spark connection, conversation, and community. We’re excited to have collaborated with Prime Video to reimagine the show’s intrigue within our café-bar spaces, making it tangible and participative for our guests,” said Impresario Entertainment & Hospitality Pvt. Ltd CGO Divya Aggarwal.
The Traitors Thursday is being hosted across Social outlets in Mumbai (Dadar Social), Pune (FC Road Social), New Delhi (Connaught Place Social), Indore (Ring Road Social), Chandigarh (Sector 07 Social), Bangalore (Koramangala Social), Hyderabad (Mindspace Social), and Kolkata (Park Street Social). The event will run weekly from 12 June to 3 July, syncing with the show’s new episodes that drop every Thursday at 8 pm on Prime Video.
As The Traitors takes over screens, Social turns its outlets into live-action extensions of the show’s high-stakes gameplay. The IP is part immersive theatre, part reality experiment and part night-out thrill, continuing Social’s streak of reinventing community rituals—from trivia nights to Dhokha Thursdays.
The traitors may lie, but the Thursday night fun?
That’s very real.
Brands
KPMG names Gary Wingrove as global chairman and CEO from October
Record Gmada bids signal rising demand as Rs 1,000 crore bet reshapes Tricity skyline
MUMBAI: KPMG has chosen continuity with a forward tilt. The firm has announced that Gary Wingrove will take over as global chairman and CEO of KPMG International, beginning a four year term from 1 October 2026. Currently serving as global chief operating officer, Wingrove steps into the top role after being nominated by the global board and elected by the global council.
A KPMG veteran with over 25 years at the firm, Wingrove has been closely involved in shaping its recent trajectory. As global COO, he has helped drive the firm’s Collective Strategy, focusing on operational integration, global investments and the steady expansion of the KPMG Delivery Network. He has also been at the forefront of KPMG’s digital push, including the rollout of AI enabled solutions across its global operations.
Before his global role, Wingrove served as CEO of KPMG Australia for nearly a decade, where he led a period of strong growth, almost doubling revenue, profitability and headcount while steering a cultural reset.
He succeeds Bill Thomas, who has led KPMG since 2017 and will work alongside Wingrove over the next six months to ensure a smooth transition.
Thomas leaves behind a firm that looks markedly different from when he took charge. Under his leadership, KPMG’s global revenues have risen by 55 per cent, and its workforce has expanded to more than 276,000 people. He also unified the network of member firms under the Collective Strategy, aligning priorities and strengthening governance.
His tenure saw heavy investment in technology and partnerships, with alliances spanning Microsoft, Google Cloud, SAP, Oracle and ServiceNow. These collaborations, along with platforms like KPMG Clara, have helped the firm scale its AI-led offerings and sharpen its competitive edge.
Beyond growth, Thomas also pushed improvements in audit quality and sustainability. Initiatives such as a multiyear global sustainability strategy and the Our Impact Plan have aimed to embed long term thinking into the firm’s operations and client services.
For Wingrove, the brief is clear but evolving. He has signalled a focus on agility, deep expertise and technology driven solutions as clients navigate an increasingly complex business landscape. He also emphasised KPMG’s identity as a people first organisation, supported by technology and unified through its global network.
The timing of the leadership change comes as KPMG continues to grow, reporting a 5.1 per cent rise in global revenue in FY25, with gains across tax and legal, audit and advisory services. Growth was recorded across all regions, despite a challenging macro environment.
As Wingrove prepares to take charge, the firm appears set on a familiar path with a sharper digital edge. Same playbook, perhaps, but with a renewed focus on speed, scale and smarter solutions.
