MAM
SoCheers names Aanchal Kohli as head of corporate communications
Mumbai: Digital-first full-service advertising agency SoCheers has named Aanchal Kohli as head of corporate communications.
In her new role, Kohli will be focusing on strengthening the agency’s internal and external communications along with award participation, therefore expanding its media outreach at global platforms, said the statement.
“Aanchal comes with a truck-full of industry experience and invaluable perspective and we are extremely excited about building a strong PR & Communications department under her leadership,” stated SoCheers director – brand experience & employee engagement Rajni Daswani. “Her expertise in previous agencies and with multiple clients will help the agency widen its avenues at various national and international platforms, along with building and strengthening SoCheers’ media presence.”
Kohli comes with over 10 years of experience in the field of journalism and corporate communications. Having started her career as a journalist she has given much to the media industry covering the nuances of the advertising and entertainment industry. Prior to SoCheers Aanchal Kohli was with Adfactors, WATConsult & Enormous Brands.
“I am eagerly looking ahead to bringing something new to the table, seeing the agency reach newer heights and further strengthening the mark that it has already made for itself in the industry,” said Kohli. “A genuine shout-out to Mehul Gupta (SoCheers co-founder and CEO) and Rajni Daswani, along with the entire #cheersquad, for welcoming me into the family with utter warmth and joy. I can say with utmost confidence that it indeed feels like the start of something cheerful!”
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
