Ad Campaigns
SoCheers Films’ unveils “Ab Dhadkane Hongi Tez” campaign for BGMI
Mumbai: SoCheers Films, a full-service films division of SoCheers (an independently-led creative digital agency), has unveiled their latest Digital Video Campaign (DVC) for BATTLEGROUNDS MOBILE INDIA (BGMI), the country’s most loved battle royale title. This captivating film titled “Ab Dhadkane Hongi Tez” not only captures the love for BGMI as the ‘IndiaKiHeartbeat’ within its gaming community but also invites players to immerse themselves in the game and experience relatable moments.
Designed to resonate with players of all age groups and genders, the recently unveiled Digital Video Campaign celebrates BGMI’s vibrant gaming community and the game’s ability to foster a strong sense of togetherness among its players. The film portrays a diverse range of individuals passionately engaging with BGMI, evoking feelings of excitement, and nostalgia.
Through its compelling storytelling, the film showcases the unity within the gaming community, highlighting how players from various walks of life, including college students, young parents, and father-son duos, form squads and play together. Resonating with players from far and wide, the content strikes a deep chord with the Indian gaming community, reigniting their passion for gaming.
The film was released on YouTube and Instagram, receiving an immense amount of love from the gaming community. In recent years, the gaming industry in India has experienced remarkable growth and popularity. Games like BGMI have successfully carved a niche for themselves, attracting a dedicated fan base that eagerly awaits new releases and relishes the immersive gaming experiences they offer.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
