MAM
SoCheers appoints Yogesh Bhusare as creative group head – design
MUMBAI: SoCheers, a digital-first marketing and advertising agency based out of Mumbai has announced the appointment of Yogesh Bhusare as its Creative Group Head – Design. Bhusare will lead the talented team of designers at SoCheers and will report into Co-founder & CEO, Mehul Gupta.
Previously a creative supervisor at FCB Interface, Bhusare has jumped the ranks & has built a credible design profile over the last six years. Before joining SoCheers, he has had interesting stints at mainline agencies like Taproot & Leo Burnett wherein he contributed to clients like The Times of India, SetWet, Jeep, Amazon Fashion, Make in India, STartup India, Airtel, Sula Fest, Mahindra Rise, HPCL, Budweiser, ForeverMark to name a few. He has a keen interest in designing spaces and wall murals, and he’s parallely done a lot of creative projects for brands like Audi, Bajaj, Zostel to name a few. His most iconic project has been the one he did for Audi & designing work for Domestic Airports.
His creative work has been recognized for his tremendous work by various publications, online & offline, & he was ranked under Top 30 indian illustrators in 2018. At SoCheers he will be working on all the key clients & will be leading the team to being recognized as a creatively-strong agency.
SoCheers comments Cofounder & CEO Mehul Gupta, ‘’Yogesh is the missing piece to our talented design team at SoCheers. His experience at understanding the creative requirements of a brand & giving out something that works strategically as well as creatively is his key strength. He has synced in perfectly with our culture & with the team & is working towards honing their best skills. We welcome him to our SoCheers Family & look forward to executing some kickass design-first campaigns this year.”
SoCheers creative group head – design Yogesh Bhusare adds: "I am excited to join SoCheers & the young brilliant minds that encompass my team here. I am looking forward to bringing my mainline experience & utilising this creative approach to digital-first campaigns. My time here has already got me into the deep of things & the growth curve here looks exciting. We are ready to scale up our creative-edge & take SoCheers to a whole new level".
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
