MAM
SoCheers appoints Yogesh Bhusare as creative group head – design
MUMBAI: SoCheers, a digital-first marketing and advertising agency based out of Mumbai has announced the appointment of Yogesh Bhusare as its Creative Group Head – Design. Bhusare will lead the talented team of designers at SoCheers and will report into Co-founder & CEO, Mehul Gupta.
Previously a creative supervisor at FCB Interface, Bhusare has jumped the ranks & has built a credible design profile over the last six years. Before joining SoCheers, he has had interesting stints at mainline agencies like Taproot & Leo Burnett wherein he contributed to clients like The Times of India, SetWet, Jeep, Amazon Fashion, Make in India, STartup India, Airtel, Sula Fest, Mahindra Rise, HPCL, Budweiser, ForeverMark to name a few. He has a keen interest in designing spaces and wall murals, and he’s parallely done a lot of creative projects for brands like Audi, Bajaj, Zostel to name a few. His most iconic project has been the one he did for Audi & designing work for Domestic Airports.
His creative work has been recognized for his tremendous work by various publications, online & offline, & he was ranked under Top 30 indian illustrators in 2018. At SoCheers he will be working on all the key clients & will be leading the team to being recognized as a creatively-strong agency.
SoCheers comments Cofounder & CEO Mehul Gupta, ‘’Yogesh is the missing piece to our talented design team at SoCheers. His experience at understanding the creative requirements of a brand & giving out something that works strategically as well as creatively is his key strength. He has synced in perfectly with our culture & with the team & is working towards honing their best skills. We welcome him to our SoCheers Family & look forward to executing some kickass design-first campaigns this year.”
SoCheers creative group head – design Yogesh Bhusare adds: "I am excited to join SoCheers & the young brilliant minds that encompass my team here. I am looking forward to bringing my mainline experience & utilising this creative approach to digital-first campaigns. My time here has already got me into the deep of things & the growth curve here looks exciting. We are ready to scale up our creative-edge & take SoCheers to a whole new level".
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
