MAM
SoCheers appoints Yogesh Bhusare as creative group head – design
MUMBAI: SoCheers, a digital-first marketing and advertising agency based out of Mumbai has announced the appointment of Yogesh Bhusare as its Creative Group Head – Design. Bhusare will lead the talented team of designers at SoCheers and will report into Co-founder & CEO, Mehul Gupta.
Previously a creative supervisor at FCB Interface, Bhusare has jumped the ranks & has built a credible design profile over the last six years. Before joining SoCheers, he has had interesting stints at mainline agencies like Taproot & Leo Burnett wherein he contributed to clients like The Times of India, SetWet, Jeep, Amazon Fashion, Make in India, STartup India, Airtel, Sula Fest, Mahindra Rise, HPCL, Budweiser, ForeverMark to name a few. He has a keen interest in designing spaces and wall murals, and he’s parallely done a lot of creative projects for brands like Audi, Bajaj, Zostel to name a few. His most iconic project has been the one he did for Audi & designing work for Domestic Airports.
His creative work has been recognized for his tremendous work by various publications, online & offline, & he was ranked under Top 30 indian illustrators in 2018. At SoCheers he will be working on all the key clients & will be leading the team to being recognized as a creatively-strong agency.
SoCheers comments Cofounder & CEO Mehul Gupta, ‘’Yogesh is the missing piece to our talented design team at SoCheers. His experience at understanding the creative requirements of a brand & giving out something that works strategically as well as creatively is his key strength. He has synced in perfectly with our culture & with the team & is working towards honing their best skills. We welcome him to our SoCheers Family & look forward to executing some kickass design-first campaigns this year.”
SoCheers creative group head – design Yogesh Bhusare adds: "I am excited to join SoCheers & the young brilliant minds that encompass my team here. I am looking forward to bringing my mainline experience & utilising this creative approach to digital-first campaigns. My time here has already got me into the deep of things & the growth curve here looks exciting. We are ready to scale up our creative-edge & take SoCheers to a whole new level".
MAM
NexBrands chief Saurav Dasgupta launches People Who Matter, a next-generation digital media platform
The strategic marketing veteran adds a third leadership role to his portfolio as he bets on credibility-driven storytelling in a content landscape drowning in noise
Saurav Dasgupta is not slowing down. The chief executive and co-founder of NexBrands Inc, a pan-India strategic marketing and communications group, is launching People Who Matter, a next-generation digital media ecosystem aimed at spotlighting the individuals and ideas shaping India’s future. Dasgupta will serve as chief executive of the new platform.
The move adds a third major leadership role to his portfolio. Dasgupta already heads NexBrands Inc, which builds influential platforms, intellectual properties and high-impact brand ecosystems across national and regional markets, and co-founded the India 2030 Leadership Conclave, one of the country’s prominent forums for leadership dialogue, innovation and collaboration.
The case for People Who Matter, as Dasgupta tells it, is simple: too much content, too little substance. The platform is positioned as an antidote to noise-driven media, focused instead on credibility, influence and meaningful storytelling.
NexBrands has form here. Under Dasgupta’s leadership, the group created Live Your Best Life, Unscripted, a branded wellness podcast for Herbalife India featuring personalities from sports, entertainment and health. The platform has clocked over 100 million views across digital channels, a figure that makes the case for long-form, content-driven storytelling more eloquently than any pitch deck.
Dasgupta brings over a decade of experience across strategic marketing, media and large-scale experiential platforms, having worked with leading multinationals, institutions and emerging enterprises across sectors. His philosophy is less about campaigns, more about institutions — building platforms that grow with consistency, credibility and staying power.
Three platforms. One throughline. Dasgupta is clearly playing a long game.
