NexBrands chief Saurav Dasgupta launches People Who Matter, a next-generation digital media platform

Saurav Dasgupta is not slowing down. The chief executive and co-founder of NexBrands Inc, a pan-India strategic marketing and communications group, is launching People Who Matter, a next-generation digital media ecosystem aimed at spotlighting the individuals and ideas shaping India’s future. Dasgupta will serve as chief executive of the new platform.

The move adds a third major leadership role to his portfolio. Dasgupta already heads NexBrands Inc, which builds influential platforms, intellectual properties and high-impact brand ecosystems across national and regional markets, and co-founded the India 2030 Leadership Conclave, one of the country’s prominent forums for leadership dialogue, innovation and collaboration.

The case for People Who Matter, as Dasgupta tells it, is simple: too much content, too little substance. The platform is positioned as an antidote to noise-driven media, focused instead on credibility, influence and meaningful storytelling.

NexBrands has form here. Under Dasgupta’s leadership, the group created Live Your Best Life, Unscripted, a branded wellness podcast for Herbalife India featuring personalities from sports, entertainment and health. The platform has clocked over 100 million views across digital channels, a figure that makes the case for long-form, content-driven storytelling more eloquently than any pitch deck.

Dasgupta brings over a decade of experience across strategic marketing, media and large-scale experiential platforms, having worked with leading multinationals, institutions and emerging enterprises across sectors. His philosophy is less about campaigns, more about institutions — building platforms that grow with consistency, credibility and staying power.

Three platforms. One throughline. Dasgupta is clearly playing a long game.