MAM
Soch Apparels appoints Deepak Mahnot as the CMO
Mumbai: Soch Apparels, the largest evening-occasion women’s ethnic wear brand, announces the appointment of Deepak Mahnot as its chief marketing officer (CMO). In his new capacity at Soch, Deepak will spearhead the brand marketing, CRM, visual merchandising, PR, and customer experience initiatives, firmly establishing Soch as a leader in the women’s ethnic wear segment in India.
As a marketing veteran with over two decades of experience, Deepak has an impressive track record in elevating brands across diverse industries. He has played a pivotal role in bringing various path-breaking campaigns to life, some of which won top honors, including the Cannes and Effie. He is known for leveraging data analytics and insights to drive complex transformative projects and initiatives in all his previous roles in India and Dubai. Before joining Soch, Deepak served as the marketing director for Vision Express India Operations for over four years. Throughout his career, he held key leadership positions at notable organizations like Reliance Infocomm, The Mobile Store, VLCC, and Babyshop (Landmark Group, Dubai).
“I am excited to be joining Soch at such a crucial period, as the brand gears for the next phase of exponential growth. Soch has built a fantastic legacy and is among the most loved brands, constantly evolving with the women in India today. I look forward to helping Soch take the next step forward.” shared Mahnot.
Soch MD and CEO Vinay Chatlani said, “Deepak is a passionate marketer with diverse industry experience across various industries in retail, as well as a keen understanding of how to activate and drive the business with a strategic lens. We welcome Deepak to the Soch family, he will play a critical role in helping to shape the next chapter of Soch”
With over 160 stores in over 60 cities across India, Soch continues to evolve and expand its presence in the ethnic wear market in India, as it has done in the past 17 years. Deepak’s leadership is anticipated to bring fresh perspectives and transformative strategies to implement initiatives that drive the growth that Soch aims to achieve in the coming years.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
