MAM
Soch Apparels appoints Deepak Mahnot as the CMO
Mumbai: Soch Apparels, the largest evening-occasion women’s ethnic wear brand, announces the appointment of Deepak Mahnot as its chief marketing officer (CMO). In his new capacity at Soch, Deepak will spearhead the brand marketing, CRM, visual merchandising, PR, and customer experience initiatives, firmly establishing Soch as a leader in the women’s ethnic wear segment in India.
As a marketing veteran with over two decades of experience, Deepak has an impressive track record in elevating brands across diverse industries. He has played a pivotal role in bringing various path-breaking campaigns to life, some of which won top honors, including the Cannes and Effie. He is known for leveraging data analytics and insights to drive complex transformative projects and initiatives in all his previous roles in India and Dubai. Before joining Soch, Deepak served as the marketing director for Vision Express India Operations for over four years. Throughout his career, he held key leadership positions at notable organizations like Reliance Infocomm, The Mobile Store, VLCC, and Babyshop (Landmark Group, Dubai).
“I am excited to be joining Soch at such a crucial period, as the brand gears for the next phase of exponential growth. Soch has built a fantastic legacy and is among the most loved brands, constantly evolving with the women in India today. I look forward to helping Soch take the next step forward.” shared Mahnot.
Soch MD and CEO Vinay Chatlani said, “Deepak is a passionate marketer with diverse industry experience across various industries in retail, as well as a keen understanding of how to activate and drive the business with a strategic lens. We welcome Deepak to the Soch family, he will play a critical role in helping to shape the next chapter of Soch”
With over 160 stores in over 60 cities across India, Soch continues to evolve and expand its presence in the ethnic wear market in India, as it has done in the past 17 years. Deepak’s leadership is anticipated to bring fresh perspectives and transformative strategies to implement initiatives that drive the growth that Soch aims to achieve in the coming years.
MAM
Ananta Das exits as head – brand PR for Prime Video India & APAC
Seasoned comms leader with nearly 20 years’ experience leaves after leading regional brand strategy.
MUMBAI: Ananta Das just hit the eject button on her Prime Video role because when you’ve scripted brand stories across continents, sometimes you need a scene change of your own. Ananta Das has stepped down from her position as head of brand PR for Prime Video India & APAC, marking a significant leadership transition in the streamer’s regional communications setup. Her replacement will be hired into a broader regional brand communications role reporting directly to APAC communications head Menon, indicating a restructuring of the hierarchy.
With nearly two decades in communications, Das brings a strong track record across major organisations. Before Prime Video, she handled brand and corporate mandates at Johnson & Johnson, Tata Global Beverages, and Colgate-Palmolive. At Prime Video she drove brand communications strategy across APAC markets, steering messaging for the platform’s expanding slate of originals, major content launches, and key industry initiatives.
The exit comes as Prime Video continues to scale its originals and regional presence in a competitive streaming landscape. Das’s departure opens the door for fresh leadership to shape the next phase of brand storytelling in one of the world’s fastest-growing entertainment markets.
For a region where content is king and attention is currency, transitions like this aren’t endings, they’re plot twists that keep the narrative moving forward.
