Ad Campaigns
Sobhita Dhulipala shines bright as the ‘Face of Bhima Jewels’
Mumbai : mSixandPartners, GroupM’s youngest outcome-based agency has facilitated a collaboration between actress Sobhita Dhulipala and Bhima Jewels, a prominent name in the Gold and Diamond Jewellery retail sector. The acclaimed celebrity, roped in as the brand ambassador for the legacy jewellery retailer, has appeared in a stunning commercial celebrating self-love with the brand’s diamond range.
The commercial, titled “Made to Celebrate You” features Sobhita recounting her career accomplishments while showcasing Bhima Jewels’ diamond range. The ad focuses on paying tribute to inspirational women from diverse backgrounds and encouraging them to indulge in self-love.
mSix&Partners’ strategic approach has ensured that Bhima Jewels’ brand ethos is mirrored with the endeavour of redefining the standards of luxury in the world of Gold and Diamond Jewellery.
Speaking on this occasion,Bhima Jewels managing director Abhishek Bindumadhav said, “We’re glad that our trusted partner mSix&Partners initiated this strategic collaboration with Actor Ms. Sobhita, who will now be the face of Bhima Jewels as our Brand Ambassador. Sobhita personifies values that resonate with our brand – her elegance, grace, and versatile style align seamlessly with our commitment to quality, craftsmanship, and timeless beauty. Commencing our association with Ms. Sobhita is a new Television Commercial that goes beyond conventional norms. While diamonds are often perceived as gifts for women, our latest commercial, “Made to Celebrate You,” redefines this narrative. It shifts the focus onto diamonds, paying tribute to inspirational women from diverse backgrounds. This empowering message underscores the idea that individuals today indulge in self-love, celebrating their triumphs and achievements. Sobhita, with her dynamic personality, epitomizes this spirit in an unparalleled manner. She stands as a perfect testament to the women we aspire to honour through our brand—a celebration of individuality, success, and the inherent strength that defines the essence of Bhima Jewels.”
Commenting on the partnership, mSix&Partners India managing partner Subhamay Mukhopadhyay said, “We are thrilled to have facilitated this partnership between Sobhita Dhulipala and Bhima Jewels which has culminated into this impressive-looking, thoughtful campaign. Sobhita is the perfect fit for this association and has wonderfully personified Bhima Jewels’ brand values with her graceful presence. Apart from ensuring that we use best-in-class tech capabilities for our clients, mSix&Partners offers a holistic perspective that serves the brand’s purpose.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
