MAM
Snow World Entertainment names Avanish Agarwal as brand head – Game Palacio pan India
Mumbai: Snow World Entertainment has appointed Avanish Agarwal as its brand head for Game Palacio pan India. In this role, he will drive the growth and expansion of the gaming business. The company has established a strong presence with three operational restaurants and 14 luxury gaming and bar concepts across India.
Avanish brings a proven track record in the food and beverage sector, with expertise in operations, marketing, and brand strategy. His innovative ideas and problem-solving skills have consistently delivered strong results throughout his career.
Snow World Entertainment COO Paramjit Singh Gupta stated, “We are thrilled to welcome Avanish to Snow World Entertainment. We admire Avanish’s ability to bring fresh and bold ideas to the table. His passion for games, experiential events and marketing makes him the perfect fit for our vision of creating unforgettable gaming experiences”.
Agarwal said, “I am thrilled to be joining Snow World Entertainment and to have the opportunity to contribute to the growth and success of these iconic brands.” It excites me to work with the incredible professionals at Snow World Entertainment to enhance brand recognition and the game industry. My primary objectives will be to establish a solid brand position in the market, spur expansion, and develop innovative marketing strategies to support the gaming sector and encourage growth. I’m excited to join this journey and contribute to the company’s success.”
Avanish’s most recent position was at Zoreko, where he oversaw the marketing department, completely rebranded the company, and advanced it in the FEC area. Before Zoreko, he oversaw the marketing department at Nisa Experience-EKAA and KMC. He played a key role in Ekaa, one of Nisa Experience’s restaurants, being included in Asia’s 50 best restaurants. He had previously directed growth and strategy from a business-to-business (B2B) standpoint at Eazydiner and Dineout.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
