MAM
Snickers brings together Rekha and Urmila Matondkar in its new TVC
MUMBAI: Mars International India‘s chocolate brand Snickers has launched its new television campaign (TVC) featuring Rekha and Urmila Matondkar.
Directed by Bollywood director Imtiaz Ali, the new TVC is an adaptation of the global campaign ‘You‘re Not You When You Are Hungry‘.
It is currently on air across 56 television channels and nine languages.
Developed by BBDO India, the TVC is based on the concept, which was developed behind universal insights that hunger makes a person weak and behaves differently, ultimately affecting the people around us and our performances. Rekha portrays the hunger state ‘meanness‘ and joins a list of international celebrities including Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins.
This concept YNYWYH has run in 56 countries with local celebrities.
Mars International India MD Chocolate Business MV Natarajan said, “What the commercial is saying is that when you‘re hungry you‘re not on your game and that Snickers is the bar of substance that sorts you out to be yourself. The campaign has enjoyed huge success internationally and we are optimistic that we will get positive response in India too.”
The opening of the TVC shows four boys who are going in a car to play cricket. They are speaking in their colloquial language and out of those four, one of them is Rekha. The other boys are talking to her as if she is a boy. The fact is that the boy is hungry and thus, starts behaving like a Diva‘. ‘Kyunki hunger Acche Acchon Ko Badal Deta Hai‘. So, he rips into the Snickers bar on his friend‘s suggestion and comes back to being himself.
Later, when they reach the cricket ground, the driver is hungry and hence, starts throwing tantrums. This role is played by Urmila. So the boys take out one more Snickers for him.
Therefore, the theme of the ad is that you are not yourself when you are hungry. One should eat Snickers when hungry to refuel in-between meals.
Brands
Wipro hires 7,500 freshers, withholds FY27 hiring outlook
Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.
MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.
The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.
This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.
Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.
The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.
Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.
Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.
Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.
Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.
