Brands
Sneha Jha promoted to associate director at KFC India
Marketing leader to steer media strategy and customer lifecycle growth
MUMBAI: Sneha Jha has been promoted to associate director – media and customer lifecycle management at KFC India, marking the latest milestone in her nearly decade-long journey with the quick-service restaurant brand.
In her expanded role, Jha will oversee the company’s media strategy while leading initiatives across the customer lifecycle, with a focus on strengthening acquisition, engagement and retention across multiple channels.
Her promotion follows her tenure as head of media and customer lifecycle management, a role she held from August 2024 to January 2026. During this time, she led media planning and buying, while shaping customer lifecycle strategies that supported the brand’s digital and marketing ambitions.
Jha’s rise within KFC India has been steady and wide-ranging. Since joining the company in 2016 as deputy brand manager for consumer insights, she has moved through a series of leadership roles spanning innovation, delivery strategy, e-commerce and lifecycle marketing.
Over the years, she has served as brand manager for innovation and insights, senior brand manager handling delivery and aggregator partnerships, and later as senior brand manager for customer lifecycle management and e-commerce. She went on to lead customer lifecycle management and owned e-commerce before taking charge of media and lifecycle functions at the head level.
Before entering the quick-service restaurant industry, Jha spent over three years at IMRB International as a senior research manager. There, she led quantitative research programmes for major brands including PepsiCo, Frito, GSK, Philips and Maruti.
With experience spanning consumer insights, digital marketing, media strategy and martech, Jha’s elevation signals KFC India’s continued focus on strengthening its marketing engine while deepening customer relationships in an increasingly digital-first landscape.
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
