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Snapdeal’s second Diwali Sale showcases Festivity, Fashion & Fitness
MUMBAI: After a stupendous growth in the first phase of the sale, Snapdeal, India’s largest value-focused ecommerce marketplace, today announced the second edition of its “Snap Diwali” sale, commencing on 11th October until 13th October 2019.
Witnessing a jump of over 1.5 times Diwali Sales volumes over last year in the previous sale and an excellent response from tier II & tier II city, the second leg of the sale has multiple offers across various categories. Some of the best offers are built around the themes of festivity, fashion and fitness, basis the demand and from the tier II and tier III consumers.
According to Snapdeal, “the second Snap-Diwali sale mirrors the mood of our buyers – festivities, fashion & fitness. Our sellers have curated irresistible offers for buyers to adorn their homes and dress up for the celebrations. We also have special offers for those who believe that fitness & festivities belong together.”
The festivity offers are all about adorning the home and the sale has an extensive collection of LED Diyas, Sky Lanterns, Fairy Lights, Ornate Lamps and Diwali Rangolis. Curtains, throws and carpets in festive hues are also up for grabs. Idols of various deities, small home temples, silver & copper utensils and Pooja Thalis are part of the festive range.
Given that Diwali is also about cleaning the home, the sale offers a large collection of DIY hand tools, kitchen organisers, vacuum cleaners, fabric protectors and cleaning accessories like microfiber dusters, spray-mop sets, home ladders etc. Other offers include Aquarium decor like pebbles, diffusers, submersible lights, aquarium toys and glowing light with air stones. There is also a wide variety of ornamental plants in decorative pots.
Based on consumer feedback, Snapdeal’s fashion range for Diwali has a large selection of silk kurta-pajama sets and gowns for kids, embroidered Kurtis for women and Pathani Suits for men. According to a Snapdeal survey done before Diwali, Banarasi Silk Sarees, Art Silk Sarees, Gota-Patti kurtis and small pieces of kundan jewellery are expected to be high-sellers during the festive season. Accordingly, it has curated a large variety of these with attractive discounts.
Fitness bands and smartwatches with multiple health trackers are emerging as popular gifting choices this year and feature prominently in Snapdeal’s sale. For many die-hard fitness buffs, fitness and festivities can co-exist together. For these users, the sale includes a comprehensive, value-priced range of fitness accessories like tummy trimmers, sauna belts, steppers and push up bars. A selection of dry fruits and berries offers options for healthy indulgence this festive season.
Snapdeal users can avail up to 25% instant from bank cards, e-wallets or coupon codes. Punjab National Bank users get a 25% discount. Rupay and Bank of Baroda card users can avail up to a 20% discount. Federal Bank and RBL card users also get up to 15% off.
Snapdeal’s first sale Diwali sale which concluded on 6th October saw its Diwali order volumes double across more than 120 cities across India. The overall orders rose sharpy by 52% over last Diwali, driven largely by strong buying trends from non-metro cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla & Guwahati.
In the 8-day, “Snap-Diwali sale” that ran from 29th September – 6th October 2019, the platform clocked more than 76 million visits – surpassing its monthly visits within the first week of October 19. During the sale more than 15 million users played “Spin the Wheel” game on the Snapdeal app to discover additional bargains and win sale coupons.
Snapdeal has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
