MAM
Snapdeal to kick-start the festive season with 8-day ‘Snap-Diwali’ sale
MUMBAI: Snapdeal, India’s largest value-focused e-commerce platform, today announced three mega sales for this festive season. The first sale, coinciding with Navratri festivities, will run from 29 September to 06 October. The next two sales will run in the second and third weeks of October. In the Diwali season, the company expects more than 85% of its sales to come from non-metro users.
The sale aims at offering special deals on a wide range of its bestsellers from Indian bazaars, including products for home, fashion and fitness. The range comprises products offering users smart solutions for daily living, including multi-function kitchen tools, dough makers, USB-powered juicers, LED lights, magic mops and more. For the social media savvy users, items such as selfie lights, tripods, karaoke mics and multiport USB hubs will be showcased. Also on offer will be wellness accessories such as yoga mats, fitness bands and home gym equipment.
Speaking about the sale, Snapdeal Spokesperson said: “In line with Snapdeal 2.0, this year’s sale is designed to capture the needs of customers from tier II and tier III markets. With the aspirations of smaller towns and middle-class consumers growing faster, we see immense potential in the market. India’s consumption is moving to $1 trillion with only 10% of this coming from organised retail. Snapdeal’s sale will provide an opportunity for the unorganised retail sector to grow faster too. This season, we are expecting more than 85% of our sales to come from non-metro cities.”
According to Snapdeal, the Diwali sales will also offer curated selections around Navratri/Pujo, Dhanteras, gifting options and home decoration and lighting collections. Besides existing offers, customers can avail an instant discount of 25% when using PNB debit and credit cards.
Snapdeal is India’s largest marketplace focused on the aspirational needs of users in Tier 2 & 3 cities across the country. Since Snapdeal is a pure marketplace, with all sales being fulfilled by independent third-party sellers, the increase in business volumes will lead to direct benefits for the sellers associated with the platform. Snapdeal has more than 500,000 registered sellers on the marketplace.
MAM
Infosys names Carlos Alcaraz as Global Brand Ambassador
AI-first tech leader partners with seven-time Grand Slam champion to boost tennis analytics and social impact initiatives.
MUMBAI: Infosys has just aced its latest brand move teaming up with tennis sensation Carlos Alcaraz, the youngest player ever to reach world No. 1 and complete a career Grand Slam. The global leader in AI-first business consulting and technology services announced a multi-year partnership welcoming the Spaniard as its Global Brand Ambassador. The collaboration brings together Alcaraz’s relentless drive and on-court brilliance with Infosys’s consistency and cutting-edge AI innovation, celebrating the champion mindset in both sport and business.
Alcaraz, who has lifted seven Grand Slam titles and become the youngest man in history to achieve a career Grand Slam, is celebrated not just for his trophies but for his grit, pursuit of excellence, consistency, and integrity values that mirror Infosys’s own commitment to responsible leadership and amplifying human potential.
In a sport where the gap between champion and challenger can be razor-thin, data and insights often make all the difference. Infosys will leverage its Topaz AI-first platform powered by generative and agentic AI to develop a personalised match analytics and performance application for Alcaraz and his coaching team. This tool aims to sharpen match preparation and in-game strategy with deeper, data-driven insights.
The partnership extends beyond the court. Infosys and the Carlos Alcaraz Foundation will collaborate on tech-for-good initiatives, using technology to create meaningful social impact in communities worldwide.
This move builds on Infosys’s decade-long role as a pioneer in transforming tennis through digital innovation. Its tennis platform has already delivered game-changing insights to players, coaches, and billions of fans globally. Partnering with Alcaraz marks the next exciting chapter in elevating the sport for everyone.
Alcaraz said, “I’m honoured to partner with Infosys, a company I’ve followed closely and admired for how it is transforming tennis through technology. Innovations delivered by them are elevating the sport for everyone players, coaches, and fans alike. At the highest level, it’s often the small details that make the biggest difference. I’m always looking for new ways to improve, and working with Infosys will give me the opportunity to leverage data and AI to gain deeper insights into my game and push my performance to new heights. Beyond the court, I’m also excited to collaborate with Infosys through my foundation, leveraging technology to make a meaningful impact in communities around the world.”
Infosys global chief marketing officer Sumit Virmani added, “We are delighted to welcome Carlos Alcaraz as our Global Brand Ambassador. Carlos embodies the spirit of a new generation that is fearless, agile, and driven to push boundaries in pursuit of excellence. At Infosys, we share this passion for innovation and progress, using technology to amplify human potential and helping our clients achieve extraordinary outcomes. Together with Carlos, we look forward to redefining performance in tennis and inspiring progress both on and off the court.”
In a game where every point counts, Infosys has found the perfect partner to showcase how AI can turn marginal gains into major victories. Whether it’s powering precise rallies on clay or driving smarter business decisions, this alliance promises to serve up plenty of winning moments for tennis fans and enterprises alike. Game, set, and match with a strong dose of AI.
