MAM
Snapdeal establishes new logistics hubs
NEW DELHI: E-commerce platform Snapdeal has expanded its nationwide logistics network. It has by opened eight new centres at manufacturing hubs that are located across cities in India. The new centres are part of a pre-Diwali increase in capacity initiative to cater to the festive spike in volumes.
The new centres are located inside the manufacturing hubs at Bahadurgarh, Rajkot, Bhiwandi, Agra, Yamuna Nagar, Noida, Mathura, and Mumbai.
The expansion is part of a decentralised network designed by Snapdeal, where its centers are located within commercial hubs inside a city to ensure faster pickup of packets from the sellers. This has become all the more important due to Covid2019 related restrictions, which at times reduce the operating hours or prohibit weekend operations in some parts of the country.
These new centers will cater to manufacturers and sellers of decor and furnishing items like lights, curtains, bedsheets, kitchenware, and apparel including sarees and ethnic wear. All these items are expected to witness high festive sales volumes due to an increase in the number of Indians preferring to buy online for convenience and safety reasons.
Earlier this year, Snapdeal opened 15 logistics centres. With the new addition, the company now runs 23 logistics centres. Its logistics hubs offer dedicated facilities for the manufacturing units, including packaging of orders and online tracking for orders in transit and facilitate faster movement of packets.
According to a Snapdeal Spokesperson, “The additional logistics capacity comes ahead of the festive season sale when the volume of orders is higher. The new centres make the fulfillment process simpler for the manufacturer-sellers so that they can devote all their resources towards production.”
Snapdeal is aiming to add 5000 manufacturer-sellers on its platform this year. Most of these manufacturers produce and sell daily use products like steel and copper utensils, kitchen gadgets like food processors and fashion accessories like watches and wallets.
MAM
Nissin and Chhota Bheem team up for new masala noodles
Popular children’s character enters instant noodles category with fun digital twist.
MUMBAI: Chhota Bheem is about to make snack time even more heroic this time, with a bowl of noodles. Green Gold Animation, the creator of India’s beloved animated character Chhota Bheem, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”. The new kid-friendly variant combines Nissin’s trusted taste with a mild masala flavour tailored for young consumers.
Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games. The games are designed to provide short, engaging, and responsible play experiences, extending the Chhota Bheem universe beyond the screen.
India’s instant noodles market is estimated to be valued at nearly Rs 10,000 crore in 2025, growing at close to 10 per cent year-on-year, with the highly affordable segment accounting for nearly 85 per cent of the total market. The new product enters this competitive space with a focus on strengthening appeal among children and family households. It will be available across general trade and modern retail outlets nationwide.
Green Gold Animation founder & CEO Rajiv Chilaka said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen.”
Indo Nissin Foods chief marketing officer Daisuke Okabayashi added, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. The addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play.”
This partnership marks a strategic brand extension for Green Gold Animation, moving Chhota Bheem deeper into daily family consumption habits while reinforcing its position as a multi-format Indian IP with long-term relevance.
In the highly competitive noodles aisle, Chhota Bheem is bringing his signature energy and courage this time, to help little ones enjoy a fun, tasty, and playful snack. The hero of Indian animation is now ready to conquer lunchboxes across the country.
