MAM
Snap Inc. onboards Pulkit Trivedi as India managing director
Mumbai: Snap Inc., the technology company that brings the world Snapchat, today announced the appointment of Pulkit Trivedi as India managing director, reporting to Snap’s APAC president Ajit Mohan.
Trivedi joins Snap from Google where he has spent the past five years as the Director of Google Pay – India Business Team. As a part of the leadership team, Trivedi was responsible for building strategic plans for the business, forging key partnerships, and leading the monetization agenda for Google Pay in India.
In his role, Trivedi will be responsible for leading the organization’s Indian operations including driving revenue, supporting partners, and nurturing the creator ecosystem. Under a new operational structure, the Growth, Market Development, Partnerships, Content and Creator Ecosystem teams will now report directly to Trivedi. This new, highly localized structure reinforces Snap’s commitment to India to further build unique experiences for the company’s growing user community.
Snap Inc. APAC president Ajit Mohan said, “I am thrilled to welcome Pulkit to the Snap team at such an exciting time for our organization, both in India as well as more broadly across Asia-Pacific. Pulkit’s deep expertise in building and scaling businesses and finding ways to drive outsized growth for partners will enable us to continue delighting our surging community of over 200 million Snapchatters in India.”
Mohan continued, “Unifying our local teams under this new structure will set the right stage for making accelerated investments in India and enable us to further fuel the growth of our community and partners.”
Trivedi brings with him over 23 years of experience from top technology companies, including leadership roles at Meta and Google in India.
Trivedi said, “Snap has a reputation for being a true innovator and has built a thriving community in India with a product that has connected with so many young Indians. I could not be more excited to join Snap and look forward to unlocking the enormous opportunity alongside a capable and dynamic team, supporting brands, creators and the community alike. India is one of the world’s fastest-growing internet economies giving Snap an exceptional opportunity to actively contribute to the expansion of our community and businesses.”
In May, Snap announced the milestone of over 200 million monthly active Snapchatters in India with more than 120 Million Indian Snapchatters watching content across Stories and Spotlight, the fourth and fifth tabs of the app. Spotlight has continued its significant growth with time spent in India alone more than tripling, with a new generation of creators building audiences and businesses on Snapchat.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
