MAM
Snap Inc. onboards Pulkit Trivedi as India managing director
Mumbai: Snap Inc., the technology company that brings the world Snapchat, today announced the appointment of Pulkit Trivedi as India managing director, reporting to Snap’s APAC president Ajit Mohan.
Trivedi joins Snap from Google where he has spent the past five years as the Director of Google Pay – India Business Team. As a part of the leadership team, Trivedi was responsible for building strategic plans for the business, forging key partnerships, and leading the monetization agenda for Google Pay in India.
In his role, Trivedi will be responsible for leading the organization’s Indian operations including driving revenue, supporting partners, and nurturing the creator ecosystem. Under a new operational structure, the Growth, Market Development, Partnerships, Content and Creator Ecosystem teams will now report directly to Trivedi. This new, highly localized structure reinforces Snap’s commitment to India to further build unique experiences for the company’s growing user community.
Snap Inc. APAC president Ajit Mohan said, “I am thrilled to welcome Pulkit to the Snap team at such an exciting time for our organization, both in India as well as more broadly across Asia-Pacific. Pulkit’s deep expertise in building and scaling businesses and finding ways to drive outsized growth for partners will enable us to continue delighting our surging community of over 200 million Snapchatters in India.”
Mohan continued, “Unifying our local teams under this new structure will set the right stage for making accelerated investments in India and enable us to further fuel the growth of our community and partners.”
Trivedi brings with him over 23 years of experience from top technology companies, including leadership roles at Meta and Google in India.
Trivedi said, “Snap has a reputation for being a true innovator and has built a thriving community in India with a product that has connected with so many young Indians. I could not be more excited to join Snap and look forward to unlocking the enormous opportunity alongside a capable and dynamic team, supporting brands, creators and the community alike. India is one of the world’s fastest-growing internet economies giving Snap an exceptional opportunity to actively contribute to the expansion of our community and businesses.”
In May, Snap announced the milestone of over 200 million monthly active Snapchatters in India with more than 120 Million Indian Snapchatters watching content across Stories and Spotlight, the fourth and fifth tabs of the app. Spotlight has continued its significant growth with time spent in India alone more than tripling, with a new generation of creators building audiences and businesses on Snapchat.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
