Brands
Smytten launches Indore’s first experiential store for product trials
Mumbai: Smytten, India’s largest tech-enabled D2C product discovery & trial platform, launches Indore’s first-ever product trial experiential store at Phoenix Citadel Mall, Indore. The store has more than 800 products to try from leading brands like Plum, mCaffeine, Colorbar, Just Herbs, Power Gummies, The Man Company and more. It hosts trial packs across lifestyle categories, wherein shoppers can grab them to try later in the comfort of their homes. Smytten has an offline presence in Noida (NCR), Chandigarh, Bhopal, Surat and Udaipur. The Indore store is an extension of Smytten’s unique proposition as it aims to solve for a meaningful and deeper engagement between new-age D2C brands and consumers during the pre-purchase phase.
Customers can take their pick from categorised sections of ‘trial packs’ or walk to the ‘trending aisle’ for a curated discovery experience featuring top trending brands. One can grab up to six trial packs to try at home by paying a nominal fee at the experiential store, which they can further redeem on shopping full-size products from the Smytten app. If you want to try a product before buying or are confused about the suitability of any product, you can visit the Smytten store, which offers trial packs of a wide assortment of trending lifestyle categories and brands. The store will help D2C brands understand consumer preferences to build optimised product-market fits.
Siddhartha Nangia, co-founder of Smytten, said, “We are excited to launch Indore’s first-ever experiential store, where shoppers can try out products from trending brands and provide valuable feedback through our seamless app interface. Our vision behind Smytten has always been to create an unforgettable pre-purchase experience for Indian consumers. With our offline presence, we aim to connect better with the ever-evolving consumers. The Indore store offers a whole new experience and a wide range of products for consumers to try”.
Smytten intends to aggressively expand its retail footprint to offer an omnichannel experience to consumers in many Indian cities. The objective is to facilitate and provide customers access to the top trending lifestyle brands during their purchase decision journey. For most new-age D2C brands, their primary sales channel remains online. With Smytten’s offline presence, the partner brands will get offline exposure in tier 2 markets. The store’s aesthetic curation caters to the needs of millennials and genZ consumers by providing a unique and tasteful retail experience.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
