MAM
SMSs fly thick & fast for MAX ‘Lagaan’ contest
MUMBAI: If the “Lagaan World Cup Eleven” contest held on Republic Day during the screening of Aamir’s Khan cricket-related movie on Sony’s MAX is any indication, SMS messaging is set to escalate during the forthcoming ICC cricket World Cup 2003. This augers well for the telecom majors.
The Lagaan contest had an interesting tag-line: “Watch India vs England on January 26; watch India vs England on February 26!”. The first match is the contest between Bhuvan’s (played by Aamir Khan in the movie) eleven versus the East India company’s British team. The second refers to Saurav Ganguly’s team taking on Nazir Hussain’s Englishmen at Kingsmead, Durban.
The contest urged viewers to SMS the answer to a simple question from their mobile phones (to 3636) or log on to max.setindia.com. The contest promised to take 11 lucky winners to South Africa and enable them to watch the World Cup cricket 2003 league match involving the Indians and the English players.
Consider the following statistics: a total of 68,800 messages were received during the five-hour period (starting 1 pm) when the movie was screened. There were 29,075 correct answers. Compare this with the total of 100,000 messages received for Predikta, the interactive game show during the Champions Trophy 2002. The responses for Predikta were received over a 10-hour duration. The website received a total response of 3,900 entries.
Max officials claim that no other channel’s contest has ever receievd this kind of a response. They add that this response is an indication of things to come for “the bigger and better” version of Predikta that has been designed for the World Cup.
“Predikta, in its newer and bigger version, has bagged several sponsors. Pepsi is the presenting sponsor and Toyota is the main jackpot sponsor. Amongst the eight-10 remaining sponsors are companies such as Timex watches,” adds Sony Entertainment executive vice president, sales and revenue management Rohit Gupta.
Interestingly, the percentage of correct answers was higher than the normal 5-10 per cent. Perhaps, the mega-stakes involved had something to do with the enthusiastic response.
The “Lagaan World Cup Eleven” contest was sponsored by Pepsodent (Hindustan Lever), Ariel (Proctor and Gamble), Livon, LML Freedom, Ford, Himalaya Protein shampoo and Titan watches. Also read
‘Extraaa Innings’ and ‘live’ properties sold out -MAX
As homes evolve to reflect a growing focus on wellness, hygiene, and long-term durability, the materials we choose are coming under sharper scrutiny. It’s no longer just about how a space looks, but also about how it performs under daily use. From accidental spills in the kitchen to everyday wear in living spaces, the right materials can make the difference between a home that simply appears clean and one that actively supports healthier living.
Across categories like paints, surfaces, and furniture, there is a clear shift towards solutions that minimise toxins, resist stains, and are easier to maintain. Here’s how thoughtful material choices can help create a home that is both beautiful and better for everyday life.
Cleaner Walls: The Shift to Low-VOC Paints
Walls cover the largest surface area in any home, making them a critical factor in indoor air quality. Traditional paints often contain high levels of Volatile Organic Compounds (VOCs), or chemicals that can release harmful fumes long after application. These emissions are known to contribute to headaches, respiratory irritation, and long-term health concerns, particularly in enclosed spaces.
This has led to a growing preference for eco-friendly paints, which are formulated using natural, non-toxic, and sustainable materials. With low to zero VOC content, these paints significantly reduce indoor air pollution and create a safer environment for families, especially children and the elderly. Water-based formulations are another key advancement, as they limit the use of hazardous solvents without compromising on finish or durability. Brands like Nippon Paint have introduced eco-friendly, child-safe paint ranges that align with this shift towards healthier interiors.
Beyond composition, finish also plays a role in maintenance. Satin, eggshell, and semi-gloss emulsions are increasingly preferred for interiors, as they are less absorbent and more resistant to stains, making walls easier to clean and maintain over time.
Hygienic Surfaces: Where Performance Meets Everyday Living
If walls influence air quality, surfaces, especially in kitchens and children’s bedrooms or play areas, directly impact hygiene. Interestingly, studies have shown that kitchen surfaces can sometimes harbour more bacteria than bathrooms, largely due to frequent exposure to food, moisture, and spills.
This makes the choice of countertop and surface material particularly important. Porous materials can absorb liquids, leading to staining and potential bacterial growth over time. In contrast, non-porous surfaces offer a more hygienic alternative, as they prevent absorption and are easier to clean.
Engineered quartz surfaces have emerged as a strong solution in this space. For instance, offerings from Specta Quartz Surfaces are designed to address both hygiene and durability concerns. Being non-porous and impenetrable, these surfaces do not absorb liquids, making them resistant to common household stains such as tea, coffee, turmeric, or juice. They also offer ease of maintenance, as most spills can be cleaned with a damp cloth, and occasional use of mild soap is enough to restore the surface.
Additionally, they are NSF and GreenGuard certified, proving that these surfaces are safe for direct food contact and do not support the growth of bacteria, mould, or mildew. This is particularly relevant in Indian kitchens, where cooking often involves heavy use of spices, oils, and frequent cleaning.
Smart Furniture Choices
Furniture is another area where material choice plays a crucial role in maintaining a clean and healthy home. Sofas, chairs, and wardrobes are constantly exposed to dust, spills, and daily wear, making durability and stain resistance key considerations. Fabrics like microfiber, leather, and synthetic blends like polyester or olefin are becoming popular for upholstered furniture. These materials are designed to repel liquids, resist scratches, and withstand regular use, making them ideal for households with children or pets.
Brands like Orange Tree offer furniture that combines aesthetic appeal with practical material choices. Laminates from companies like Century Ply are now designed to be stain-resistant and durable, making them suitable for wardrobes, cabinets, and seating. These finishes not only enhance longevity but also reduce the effort required for daily upkeep.
Designing for Long-Term Well-Being
What ties these material choices together is a broader shift in how we think about our homes. Cleanliness is no longer just about routine maintenance, it begins with selecting materials that are inherently easier to maintain, safer to use, and more resistant to wear.
Low-VOC paints contribute to better air quality, non-porous surfaces improve hygiene, and performance-driven furniture materials reduce the stress of everyday living. Together, they create an environment that supports both physical health and peace of mind.
As modern lifestyles become more fast-paced, the demand for homes that are low-maintenance yet high-performing will only continue to grow. By choosing materials that can handle spills, resist stains, and stand the test of time, homeowners can create spaces that are not just visually appealing, but also fundamentally healthier to live in.
