MAM
SMG elevates Sriram Sharma to VP South ops
MUMBAI: Starcom MediaVest Group (SMG) has promoted Sriram Sharma to the post of SMG South India VP. He will take over as the head of the Chennai operations in addition to the Bangalore office and will continue reporting in to SMG India CEO Mallikarjunadas CR.
Meanwhile, SMG has also announced appointment of GV Sudha as Starcom and VivaKi Exchange Chennai business director. She will lead all businesses in Chennai and will report in to Sharma.
Sudha comes to SMG after a two year stint with Madison. She has 14 years of experience in media and has worked with organisations like Lodestar UM, Ogilvy & Mather and Lintas.
Mallikarjunadas said, “Sriram’s track record with us speaks volumes of his talent and capabilities. We are sure he will lead the southern offices successfully. As for Sudha, we are extremely happy to welcome her to the SMG family. Her experience in media will surely accelerate the growth of SMG in Chennai.”
Sharma added, “I am honoured to be given this opportunity to lead SMG in the South. My experience till now has been fabulous and I look forward to the new responsibilities.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
