MAM
Smartworks shows tech-friendly office in new ad
MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.
The second video of the three-part series highlighting Smartworks’ technology-rich environment garnered a whopping 300,000 views in the first 24 hours of its launch.
Smartworks founder Neetish Sarda says, “Being a new-gen entrepreneur myself, setting up a new office is beyond the mundane offerings of traditional workspaces, conventional business centres and even co-working spaces. Office being the second home for employees, we wanted to maintain the brand ethos by offering customisations. The hassle free technical support which Smartworks provides takes away the time and effort needed to tackle such situations by individual organisations and gives them time to focus on work and hence increases productivity.”
Smartworks envisions the philosophy of – Workspaces That Work for You, through its brand campaign series. The first video featuring Brijendra Kala has already crossed five lakh views.
Smartworks co-founder Harsh Binani adds, “In this millennial world, ease of doing business is a major business driver and is one of our major offerings in all our centres. Smartworks offers a ‘futuristic workplace’ that not only offers best in class technical support to its clients, but also offers fantastic designs and personalised value-added services. Our in-house smartphone application not only works as a collaboration & networking tool which increases efficiency but also helps in reducing downtime as it offers real time tech support and ensures issues are resolved as soon as possible.”
The company currently has over 7, 00,000 square feet of best-in-class, bespoke shared workspaces and operates over a span 14 centres in nine Tier 1 cities across the country.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
