Brands
Smart Bazaar and McCann reframe retail with ‘living well’ campaign
MUMBAI: Smart Bazaar has teamed up with McCann Worldgroup India to roll out a fresh brand campaign that captures a cultural shift sweeping through Indian homes, the move from ‘making do’ to ‘living well’.
The films spotlight how everyday spaces such as kitchens, bathrooms, living rooms, are being reimagined with more intention, reflecting dignity, pride and a desire for quality. At the centre of this change are women, the everyday architects of aspiration, turning homes into reflections of both dreams and needs.
“This is not just about retail, it’s about enabling aspiration,” said Reliance Retail, CMO, Surabhi Sen. “Consumers today want both savings and quality, and Smart Bazaar bridges that gap, turning everyday upgrades into everyday reality.”
McCann Worldgroup’s CEO and CCO Prasoon Joshi added, “India is at a cultural inflection point. Living well is no longer a luxury, it’s dignity and joy. With Smart Bazaar, we tapped into a truth quietly redefining daily life.”
The campaign, featuring films like Masterchef, Twinning, Twins and Shepreneur, positions Smart Bazaar not merely as a store but as a cultural enabler, making quality living accessible to all.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
